
.	Gym Name	The Firm	Avatar Private Training Studio	Essentials4Fitness	Steele Fitness	501 Fit	Ivy Spa Club	YMCA	YWCA	Bally Total Fitness
.	Location(s)	Minneapolis, MN	Minneapolis, MN	Minneapolis, MN	Minneapolis, Edina, Wayzata	Minneapolis	Downtown Minneapolis	Downtown Minneapolis; facilities throughout the Twin Cities	Downtown, Midtown and Uptown Minneapolis	St. Louis Park; locations throughout the Twin Cities and across the nation
.	Mission Statement/Philosophy	The Firm is there to help you achieve your fitness goals in any way possible.	Personal Attention. Personal Space.	Shaping your body by design.	Highly personalized gym, that is everywhere you are.	Strength with Class	Simply Beyond	To develop the total person - mind body and spirit - through character development programs that build strong kids, strong families and strong communities	Eliminating Racism, Empowering Women	Total Fitness; Everything you want, everything you need
.	Personality/Tone	High Energy, urban, raw, intense, crazy, fun. Group Atmosphere.	Uncrowded, very personalized attention, beliver in using your full range of motion. Quiet, clean, no pressure atmostphere.	Highly Personalized training to meet your goals. Hard core training, hard core atmosphere.	Highly personalized gym, making you the center of attention, they understand the busy lives of their clients and are willing to work along side with them.	Friendly, affordable, small class sizes, fun, personal.	Luxurious, exclusive, indulgent	Diverse member profile (age, race, socio-economic background), well-kept equipment, large multi-floor facility. Many opportunities for sport and community events	Diverse member profile (age, race, socio-economic background), focus is mostly on engaging low-income and minority youth through leadership programs	Crowded, tightly packed, facilities slightly showing their age. Extremely knowledgable staff
.	Facilities	Workout rooms, free weights, weight machines, showers, sauna, massage therapists	Yoga, free weights, medicine balls, kettle bells, cable weights, full locker rooms and showers.	Nutrional Guidance, Weight machines, Circuit training, free weights, yoga, locker rooms, shower, etc.	Nutrional Guidance, three full gyms, on site training.	Free weights, weight machines, personal training.	State-of-the-art cardio and weight-training equipment, personal training on call, discount on spa services	General and adult-only cardio rooms, weight training machines, free weights, classes, basketball court, racquetball courts, lap pool, class studio spaces	General and adult-only cardio rooms, weight training machines, free weights, classes, basketball court, lap pool, class studio space	Small lap pool, walking track, cardio machines, free weights, space for classes
.	Classes	YES	No. Personal Training only.	Yoga, Body Sculpting, Core stability.	n/a	yes	yoga only	yes	yes	yes
.	Online Marketing Efforts	Website.	Avatar Blog, city search, Notable Press mentions	website/press	website/press	website (still in progress)	Web site, high ranking in Google results	website, community service work	website, community service work	website, customized online workout plan and forum available to members