Are paid ads the be-all and end-all? There was a time when significant social media growth seemed near impossible without the ‘gentle’ nudge of paid ads. However, last year saw many brands take a step back from paid social advertising. But is this set to change in 2023? In today’s blog, we’ll explore the ins […]
The festive season is upon us! And during this prime time for socialising, you mustn’t let your social media slip. On the contrary, you should be capitalising on the marketing opportunities that the Christmas period has to offer! And if you’re already snowed under with your spending this month (aren’t we all!), don’t worry – we’ve put together 10 tips for implementing an entirely organic social media strategy this Christmas. So, let’s rev up the sleigh engine and get started!
We are living in a social media-centric world. From hopping aboard Tiktok trends to keeping connected on Facebook, the vast majority of the population are active online, with over 4.26 billion global users – and counting. Your target audience can be readily found on social media, making it one of the most powerful marketing tools for businesses: a mere click away. Social media has evolved from a purely social space to a thriving hub for business, where companies can find new customers, build communities and communicate their brand identity to international audiences – at an instantaneous rate.
Over the past decade, social media has become one of the most powerful marketing tools that businesses have at their disposal; having grown from a social space to a place where businesses of all sizes can find new customers, build communities and put across their brand identity to the world.
Reputation management falls under the public relations and branding umbrella. Public relations is defined as building and identifying robust relationships between the organisation and the people it communicates with. These strong relationships can be formed and maintained through reputation management and community management. Communications are made internally and externally through media and digital channels related to the organisation.
Whether you have a business which is slowly growing, a business which needs some extra online TLC or just some initial advice from the social media experts, here’s a breakdown of everything you need to know, starting with…
Facebook advertising is still one of the best ways to connect with your target market.
With over 2.8 billion monthly active users (and growing!) there is ample opportunity to reach new prospective customers and take your business to the next level.
For small businesses looking to expand their professional network, LinkedIn remains one of the best platforms to make connections.
With over 740 million users, the business centric platform offers a wealth of networking opportunities for professionals.
LinkedIn has changed the way that over 740 businesses connect with each other and other professionals.
It is a hugely valuable social media platform in the B2B marketing space.