Social Media Marketing vs Traditional Marketing: Why Social Media over Traditional Marketing?
Introduction to Social Media vs Traditional Marketing: Understanding the Key Differences and Benefits In our digital age, businesses face the task of navigating two distinct marketing landscapes: traditional marketing and social media marketing. Traditional marketing is a broad category that encompasses various forms of promotion and advertising, like TV and radio advertisements, billboards, brochures, direct […]
Which Social Media Marketing Platform is Best for My Business?
Navigating the ever-expanding world of social media platforms can be an overwhelming endeavour for businesses, particularly when it comes to marketing. This article aims to shed light on the intricacies of these platforms and guide businesses in choosing the right platforms to optimise their social media marketing strategies. Why a ‘One-Size-Fits-All’ Approach Doesn’t Work with […]
Marketing an E-Commerce Business: A Comprehensive Guide
What is an E-Commerce Business and Why is Marketing Crucial to Support Business Growth? An e-commerce business, short for electronic commerce, refers to the buying and selling of goods or services using the internet. It also involves the transfer of money and data to execute these transactions. E-commerce can include a wide variety of business […]
The Power of Words in Marketing: Being Adaptive vs. Censored?
In celebration of World Book Day yesterday, we thought it was fitting to dedicate a blog to the power of words. Words are at the core of any marketing strategy: from the IG Reel caption that hooks your followers, to the copy that’s front and centre of your homepage. However, the recent Roald Dahl censorship […]
How Can ChatGPT Help to Grow My Social Media Accounts?
Many claim that “AI is taking over the world.” And in many ways, it is; the AI market size is predicted to grow 120% year by year, and is already dominating the vast majority of industries – with 83% of companies claiming that AI is a top priority in their 2023 strategy. This trending technological development is both exciting and controversial. But don’t fret; robots aren’t necessarily “taking all our jobs” – on the contrary, in today’s article, we’ll discuss how robots can help save your jobs, or at the very least, save you significant hassle. Are you interested? Keep reading to find out how!
Fintech Influencers: The SEO Boost You Didn’t Know You Needed
The financial technology (fintech) industry is one of the world’s fastest growing industries, set to be worth $310 billion by the end of 2022.
Today, demand for fintech apps has grown by 132%, and thousands of fintech companies are flooding the market trying to get in on a piece of the action. As is the case with many booming markets, a lot of opportunity comes coupled with fierce competition.
Are Digital Marketing Agencies a Good Fit for Startups?
The rise of social media has unleashed the potential for startups to grow into global brands seemingly overnight. But despite the opportunity that the online world presents, it can be tricky for startups to stand out and win over customers in an increasingly competitive space.
Has Digital Marketing Replaced Traditional Marketing?
Strong marketing is the foundation of a successful business. Marketing aims to attract attention and meet the needs of consumers. The companies that do this better than their competitors have a better chance of survival and success, especially in the long term.
How to Market your Corporate Law Firm
If you are here, you’re probably looking for best practices for marketing your law firm. Legal marketing is complicated, and as a lawyer, you are already incredibly busy meeting your clients’ needs, but tackling this, whilst simultaneously marketing your business, sounds like an Everest of a task. To be frank, you studied law, not marketing!
However, in this article, we will go over some pointers that you may not have considered yet. Here, we will assist you in making marketing decisions so that your law firm can efficiently make the best use of the time and resources you can offer. Importantly, you can spend more time concentrating on making your clients happy.
How to Position Yourself as an Expert in Your Industry
From boosting credibility to reaching new audiences and generating sales, positioning yourself as an industry expert or ‘thought leader’ can be transformative for business growth.
In a recent study, 88% of decision makers said that thought leadership would influence their perception of an organization. It’s no wonder that more and more companies are incorporating thought leadership as a part of their business growth strategy.