TikTok: How to Grow Your Followers
With around 1.5 billion active monthly users, TikTok is the fourth most popular and fastest-growing social media platform on the planet. As such, establishing a strong presence with a committed community of followers is key to building a successful TikTok strategy. While the number of followers is not the ‘be all and end all’ […]
50 TikTok Statistics You Should Know in 2024
Since its launch in 2017, TikTok has not only taken the social media world by storm but changed the way brands could market themselves to their target audience. However, to utilise TikTok effectively as a marketing tool, you need to understand the platform. A great way to do this is by familiarising yourself with some […]
TikTok Shop: The Guide
Introduction to TikTok Shop and Its Impact on E-commerce For some generations it’s hard to imagine a world before TikTok – not only has it transformed social media, it has now revolutionised e-commerce and how people shop, thanks to TikTok Shop. This special new feature has played a powerful role in merging social media […]
TikTok Search: Everything You Need to Know
With more than 1 billion active monthly users, TikTok is the fourth most popular social media platform, behind Instagram with 2 billion users, YouTube with 2.5 billion users, and Facebook with a staggering 3 billion users. Despite landing in fourth place, TikTok is the fastest-growing social media platform and is even set to pass Facebook […]
Is YouTube a Social Media Platform?
YouTube reaches the grand old age of 20 in 2025, which would make it Gen Z in human terms, but very much a veteran in the internet world! It is a cultural phenomenon that changed the way we consume video content while at the same time empowering individuals from all walks of life to share […]
How to become a Social Media Manager
Twenty years ago, the role of social media manager didn’t exist. Yet today it has emerged as one of the most commonplace and, not to mention covetable roles. Whilst accessible – it doesn’t require a degree – there’s a lot more to the position than meets the eye. The ideal candidate must possess a unique […]
What does Social Media Optimisation mean?
Social Media Optimisation Social media optimisation (SMO) or search-first social media® refers to the process of applying SEO principles to social media content. SMO involves creating and optimising content in line with social media best practices to enhance a brand’s social media presence. SMO or search-first social media marketing is the ultimate example […]
Social Media Marketing vs Traditional Marketing: Why Social Media over Traditional Marketing?
Introduction to Social Media vs Traditional Marketing Understanding the Key Differences and Benefits In our digital age, businesses face the task of navigating two distinct marketing landscapes: traditional marketing and social media marketing. Traditional marketing is a broad category that encompasses various forms of promotion and advertising, like TV and radio advertisements, billboards, brochures, direct […]
Bon Appé-tweet: 5 Restaurant Social Media Strategies That Worked
The restaurant industry is a highly over-saturated market – and no, we’re not talking about saturated fats! Did you know the sector is projected to hit 1.2 trillion in sales by 2030? This may well be one of the biggest comebacks of all time; rewind to the midst of the Covid-19 pandemic, and all eateries […]
What is Search First Social Media Marketing?
‘Search first’ is one of the latest buzzwords in the social media marketing sphere. Gone are the days when Google was top dog – TikTok took the lead in 2021 as the most visited domain in the world, knocking Google down to second place. With Gen Z leading the way, users nowadays tend to prefer […]