What is PESTEL and How Can It Help Your Business?
Before every campaign you or your company launch, it is important to complete a situational analysis. A situational analysis is where you evaluate where your strengths and weaknesses lie internally, and where there are threats or opportunities facing your business externally (SWOT).
What’s New with the Google Algorithm?
The Google algorithm is constantly shifting and changing to provide the most relevant results for its users. In 2020 alone, Google made 4,500 changes to its search engine algorithm. Although many of these changes are minor, more substantial Google algorithm changes can have a knock-on effect on your SEO marketing practices.
7 Tips to Grow Your Online Audience
The fact that you’re here could mean that you have already evaluated where you are, developed a strategy, and have readily set objectives to grow your online audience – with the goal of bringing more traffic to your website and increasing the amount of followers on your social media.
What is STP Marketing?
In our competitive digital world, capturing the attention of audiences online is increasingly challenging, and having a clear, targeted digital marketing strategy is more important than ever before, in order to cut through the noise.
How to Create a Successful Digital PR Campaign
Digital PR isn’t just another marketing buzzword, it is a highly effective tactic for promoting your brand online. A successful digital PR strategy can position your business in front of potential customers online, improve brand visibility and help you to reach your business marketing goals.
10 Tips for Marketing your Business this Spring
It’s official – Spring has sprung! And with longer, sunnier days and new beginnings galore, come a whole host of opportunities for marketing your business. So, without further ado, let us guide you through our top 10 marketing tips for the Spring season.
How to Create Instagram Reels that Engage Your Audience
With the huge popularity of Instagram Reels and TikTok, short form video content continues to reign supreme in the world of social media marketing.
Instagram reels aren’t just a place to share viral dances and cooking videos, they are also the perfect opportunity for brands to reach new audiences and grow their online following and engagement. If you haven’t been using Instagram Reels as part of your social media strategy yet, consider this your sign to start.
How to Implement a Social Media Strategy for your Aesthetic Clinic
If you’re not currently using social media as part of your aesthetic clinic’s marketing strategy, then you’re missing out.
Social media platforms can provide you with unrivalled opportunity to raise your profile, build your client base and engage with existing and potential clients.
The Importance of Brand Awareness
Brand awareness is the first stage in the marketing funnel. This is where a prospect begins to learn about what a business does and importantly who they are: the brand.
Brand awareness might be measured using quantitative measures, for example, the number of impressions generated by a sponsored advert on Instagram, or by using qualitative measures such as feedback surveys.
It’s important to know how to market your business through an effective brand awareness strategy, as this stage is designed to draw those potential consumers closer to the brand and the places they can engage with it – where engagement is the second stage of the marketing funnel.
7 SEO Mistakes you Need to Fix
Here at Social Chameleon, we know our SEO. But as the industry is growing and becoming more accessible, there are many errors being made across the web. Many SEO myths, (or as we like to call them, SEOld wife’s tales) are being complied, and a lot of the time this can be damaging. In reality, nobody knows every secret to get you high up on Google.