Negative Comments: How and Why You Should Respond
Sticks and stones may break my bones but words will never hurt me… We’ve all heard that one before. It’s one of those sayings that our mothers used to teach us, and is usually followed with an equally virtuous anecdote discouraging retaliation. We’re not in the habit of telling you to ignore the wise words of your mothers, but when it comes to social media and negative reviews, mum actually doesn’t know best. In fact, mum’s advice can be pretty fatal to your business.
How to Market your Architect Firm
Marketing is a long-term task. There are few quick wins and instead companies need to be willing to lay the ground work and take time and care to implement a marketing strategy that works. It’s a process that might sound familiar to many architects.
Architects know only too well the importance of patience – after all, a skyscraper isn’t built in a day!
Marketing an architect firm is no different, and requires a balance of tried and tested marketing strategies and new techniques and platforms that can elevate small firms to a much wider audience.
A Guide to Instagram’s Plans and Priorities for 2022
For many of us Instagram is a place to share our latest selfies, photos of our pets and the killer brunch we devoured last weekend. If you’re using the content sharing app for business though, your approach takes a little more consideration.
The Instagram algorithm (the way the app decides which content is presented to users) is constantly changing and the best users and accounts adapt their own strategy to match it.
Luckily for us, we’ve already got some idea of what Instagram has in store for 2022 after platform head Adam Mosseri announced this year’s key priorities for Instagram back in December.
A Comprehensive Guide to Finance SEO
It’s no secret that SEO (Search Engine Optimisation) is essential for any website.
For finance websites, it can help to drive organic traffic to key webpages and help convert passive users into engaged customers of your product or service.
10 Digital Marketing Trends to Look Out For in 2022
With the new year on the horizon, many of us will inevitably start making new year’s resolutions and looking to the year ahead.
Here at Social Chameleon, we, of course, like to look ahead with our digital marketing hats on too! Each year undoubtedly brings new technologies and behaviours that impact digital marketing trends.
How to Write a Blog that Drives Traffic to your Site
If it isn’t already, blog writing should be a key part of your digital marketing strategy. When done correctly, blogs can help increase your website traffic and can show the world what your business is all about, helping to position you as a thought-leader in your industry and providing real value to your audience.
But with 600 million blog posts worldwide, it can be hard to make your blog stand out. Blog writing isn’t as simple as throwing some copy together and hoping for the best, and getting it wrong can actually have a negative impact on your website traffic and overall digital marketing strategy.
If you are wondering how to market your business through blogs and drive website traffic to your site, we can help. Keep reading for our top blog writing tips.
Rebranding in the New Year: The Dos and Don’ts
The New Year often feels like an opportunity for a fresh start and a time for new goals. If you’re wondering how to market your business online in 2022, the New Year may be the right time for a brand refresh.
In our digital world, audiences have more options than ever before, so having a strong brand is essential. Whether it’s a small change or a total overhaul, rebranding can ensure that your business is in the best place possible to reap the benefits of any digital marketing strategy.
Rebranding your business is something you’re likely to need to do more than once to make sure that your brand continues to reflect your business’ values and those of your intended audiences.
To help inspire you, we’ve put together our top tips for rebranding your business.
The Most Important 2022 SEO Trends
As we reach the end of another whirlwind year (it still feels like 2019 to us) it’s time to take a look back at how the world of SEO has changed this year, paving the way for 2022.
The SEO landscape is always changing and adapting thanks to Google algorithm updates and this year was no exception. Here we’ve listed some of the most important SEO trends to capitalise on in the new year. Did you predict any of them?
Top 5 Ways to Repurpose Content for your Business
When it comes to a successful digital marketing strategy, content is King.
Content is the foundation for any marketing activity; it’s a way to open your brand to more people, share your expertise and engage users, subsequently converting them into customers.
But creating new and fresh content takes time and resources. It’s not a quick activity and with so many critical tasks required to run a successful business, it’s easy for it to fall down the priority list.
The good news is that you don’t always need to create brand new content. Repurposing old content can provide excellent results with less manpower and time.
So, how can you repurpose content for digital marketing success?
Christmas Marketing Strategy for Small Businesses
The festive period is upon us, which as we all know is a period of excess spending. In fact, the “golden quarter” may be a platinum one, with PWC statistics indicating consumers are prepared to spend 20% more than last year. This is set to be a very lucrative period for businesses, but in order to make the most of this period, businesses will have to adapt their marketing strategy. Luckily, marketing strategy is just what we at Social Chameleon specialise in, and we’re on hand to help you ramp up your Christmas content efforts.