Many perceive the 21st century as the age of the influencer. And they wouldn’t be wrong; over the last decade, YouTube hauls (who else was subscribed to Zoella?) have evolved into Instagram brand deals, which have been made all the more lucrative through reality shows such as Love Island. Most recently, influencers have taken to […]
Is 2023 the time for a “New Year, New You”? People typically perceive the new year as the ideal time for a fresh start – whether it’s a revamped image, Dry January, or actually sticking to your New Year’s resolutions this time around. And businesses are no different, particularly as the ‘2023 Trends’ blog posts begin rolling in. Each year brings a fresh perspective on the dos and don’ts for your industry, and everyone wants to keep ahead of the curve. What’s more, it’s only natural to set new goals for your business as we wave farewell to last year and see in the new with high hopes and a raised glass (or two!).
We all hear the word ‘crisis’, and naturally sprint to our panic stations. But what would we define as a social media crisis? And how can we best manage these instances? In today’s blog, we will be giving you a lowdown of the dos and don’ts of social media crisis management, to help protect your business amidst any PR disaster.
The world of social media is constantly changing, from new platforms such as TikTok and Twitch, to new trends and techniques like short-form video content and email marketing. Social media management courses are a great option for anyone looking to boost their social media prowess, whether you’re already a social marketer looking to sharpen your skills, or interested in a career change.
Not only does planning social media posts in advance save you precious time in your working day, it’s also key to creating an effective content mix that will engage your followers and boost your online presence. Whether you want to grow your following, boost sales and conversions, or amplify your brand presence online, a social media calendar can help.
Facebook ad manager is a great Facebook tool that allows you to create and manage engaging advertisements on Facebook. Within the ad platform, you can view and tweak campaigns in line with campaign results and objectives, to optimise campaign performance for the best return on ad spend (ROAS).