As industries become increasingly competitive, and available search sources diversify, it’s becoming even more difficult for businesses to cut through the digital noise. This is why 2023 is certainly not the time to neglect your SEO. Search Engine Optimisation is the practice of optimising your content to rank higher in search. But nowadays, we’re not […]
Have you heard of the ‘cookiepocolypse’? We promise it isn’t a world-ending tragedy… although some marketers may believe so! If you’re a standard browser, you may regard cookies with mild annoyance. So many users find themselves half-consciously saving the hassle by clicking ‘accept all cookies’ – despite not wanting the site to scrounge their data. […]
If you haven’t heard of Tiktok, you may well have been living under a rock for the last few years! What began as a platform perceived to be exclusively for Gen Z has since become a core part of most businesses’ marketing strategies. Why?
SEO (search engine optimisation) is a highly effective marketing strategy that provides some of the best ROI (return on investment) of any marketing technique. It’s no wonder that 69% of marketers invested in SEO in 2021.
The financial technology (fintech) sector has grown enormously over the past decade, and its growth is expected to continue as technological capabilities also advance. So, how do new fintech companies or established fintech companies with new products engage customers in such a saturated market?
The practice of family law often involves dealing with matters such as divorce, separation of assets, child custody and other complex situations every day. When you’re dedicating your time to delivering the best for your clients, it’s understandable if SEO and other marketing activities aren’t always a top priority.
The world of social media is constantly changing, from new platforms such as TikTok and Twitch, to new trends and techniques like short-form video content and email marketing. Social media management courses are a great option for anyone looking to boost their social media prowess, whether you’re already a social marketer looking to sharpen your skills, or interested in a career change.
A business will pay or gift an influencer, someone who has a large social media presence and high engagement levels, to advertise their brand. Due to the rise in social media platforms such as Instagram and TikTok, and the power influencers have over the masses, influencer marketing has become a popular channel for businesses to advertise their products and services.
The journey of a startup is an exhilarating one, with plenty of ups and downs. One of the most challenging aspects of being a startup is building your brand and following on social media so that you can reach more potential customers and stand out against your competitors.
75% of online users don’t look past the first page of Google results, so it’s essential that your website is optimized to rank highly on search results pages in order to reach your target audience.