Acquisition Aesthetics: Social Media
THE CHALLENGE
Initially this client was seeking help with social media marketing. Having been active on socials for a number of years, they were not seeing the same results as their competitors and wanted to revise their strategy to increase engagement, and ultimately, drive conversions.
As a service provider, they were keen to improve the quality of their audience, targeting users in the specific locations that they operate in.
The Solution
We endeavour to make our digital marketing agency feel less like an agency and more like an extension of your in-house team.
Our initial step was to take a full social platform audit using our reporting tool to pull data on both the client’s accounts, as well as their core competitors. We established their best performing content and used this to develop recurring themes which included female empowerment, before-and-after results and industry insights. We then used listening tools to track hashtags associated with these themes, so that we could track trending articles within these topics.
We then used this to create new content for the client which we published daily. We supplemented this by increasing their outgoing engagement and through organising
LIVE sessions with other high-profile accounts in their industry – tapping into the audiences of other key influencers and organisations.
To improve conversions, we adapted their social bios and pinned content to navigate users towards their website. We also used their CRM to create embedded enquiry forms which we added to their social platforms so that users could navigate directly to an enquiry form from their Instagram and Facebook profiles.
THE RESULTS
THE RESULTS
29% increase in reach
32% increase in engagement
33% increase in Organic Following
160% increase in sales enquiries
Alongside the above stats, we were also able to execute a geographically targeted campaign, which resulted in their audience being predominantly made of followers within the five localities that the business was operating – increasing their likelihood of attracting and converting prospective customers.
After presenting results at their annual strategy meeting, we were asked to extend our services beyond social media management. We now work closely with their web development team and copywriters to coordinate all of their digital marketing activities.
Impressed by our knowledge and guidance with SEO, and frustrated by the lack of results from their previous SEO agency, we have now also taken over the management of their SEO. This includes SEO strategy and the management and optimisation of content to boost the quantity and quality of traffic on their website.
Read the SEO case study for this client here.
What client say about us
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