BKT Tires (Balkrishna Industries): Social Media

THE CHALLENGE

BKT Tires is a leading manufacturer in the off-highway tire market. Specializing in the manufacture of tires for agricultural, industrial and OTR vehicles. Prior to working with us, BKT was already a well-established brand with a good reputation built on the quality of the tires they design and sell worldwide. 

Their goal when approaching Social Chameleon was centred on achieving more traffic and improving the quality of engagement they were receiving from their fans. We set out to help them reach their full potential in positively influencing brand perception and reaching target audiences. Despite being one of the largest manufacturers in the off-highway tire market and having been engaged on social media for several years, their accounts had begun to plateau which created an opportunity for us to kickstart their accounts with a fresh take on content.

BKT also wished to enhance its profile as an industry leader by sharing its expertise and connections with thought leaders across their prior mentioned segments. This has enabled them to create an array of educational content, which we have had great pride in supporting them with.

The Solution

As a Digital Marketing Agency in London, we know the everyday pressure exerted by city life and tight deadlines.
We endeavour to make our digital marketing agency feel less like an agency and more like an extension of your in-house team.

Our initial step was to take a full social platform audit using our reporting tool to pull data on both the client’s accounts, as well as their core competitors. We established their best performing content and used this to develop recurring themes which included female empowerment, before-and-after results and industry insights. We then used listening tools to track hashtags associated with these themes, so that we could track trending articles within these topics.

We then used this to create new content for the client which we published daily. We supplemented this by increasing their outgoing engagement and through organising

LIVE sessions with other high-profile accounts in their industry – tapping into the audiences of other key influencers and organisations.

To improve conversions, we adapted their social bios and pinned content to navigate users towards their website. We also used their CRM to create embedded enquiry forms which we added to their social platforms so that users could navigate directly to an enquiry form from their Instagram and Facebook profiles.

THE RESULTS

29% increase in reach

32% increase in engagement

33% increase in Organic Following

160% increase in sales enquiries


Alongside the above stats, we were also able to execute a geographically targeted campaign, which resulted in their audience being predominantly made of followers within the five localities that the business was operating – increasing their likelihood of attracting and converting prospective customers.

After presenting results at their annual strategy meeting, we were asked to extend our services beyond social media management. We now work closely with their web development team and copywriters to coordinate all of their digital marketing activities.

Impressed by our knowledge and guidance with SEO, and frustrated by the lack of results from their previous SEO agency, we have now also taken over the management of their SEO. This includes SEO strategy and the management and optimisation of content to boost the quantity and quality of traffic on their website.

Read the SEO case study for this client here.

Testimonials

What client say about us

I worked with the whole team at Social Chameleon from web stats to full blown design concepts and found the team very easy to deal with, no big egos, things made simple and delivery of work when they said it would be. I learnt a lot from it. Stephen Sutherland - Social Circle Wellbeing

Steve S Client

Jemima Myers of Social Chameleon provided an outstanding service to the Yoga Wellness Company. Her innovative marketing and creative social media ideas matched with her keen eye for detail and excellent organisational and planning skills ensured that our company's events and retreats ran smoothly and professionally. She worked to the highest standards, often under huge pressure and with demanding clients ensuring that their needs were met and nothing fell through the cracks. Her interpersonal skills are top class and she communicated clearly and effectively. I highly recommend Jemima Myers and Social Chameleon as a very effective and professional business.

Jennifer E Client

The team at Social Chameleon have done a fantastic job working on our digital marketing strategy across SEO, Content Marketing, Social Media and Email Marketing. They captured the tone of our business perfectly and have worked diligently and professionally with us for the last 6 months. Highly recommended.

Lloyd S Client

Social Chameleon really helped me when I was creating our site. They made sure that my site was optimised from a SEO perspective and gave me some great advice to convert users into sales. Their social media management expertise really improved the quality of our social content and we’ve seen a big uptick in our engagement across our different social channels.

James E Client

Social Chameleon did a fantastic job setting up our email marketing campaigns. We’re an SME in the finance field and were looking for an agency to handle all our email marketing outputs and come up with genuinely interesting content for our clients. Jemima and the rest of the Social Chameleon team utilised existing industry trends and standards and tailored these to our business; created weekly campaigns, email segmentation and automation and integrated email marketing with our website, underpinning our overall marketing strategy. They advise, perform, and get results.

Carsten B Client

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