Copywriting spans every other form of marketing and is deemed by many as one of the most important factors for attracting and attaining an audience. Further to this, copywriting is also one of the most important aspects of branding, helping to convey a brand personality through copy and slogans. Slogans like “Beanz.Meanz.Heinz” or “I’m lovin’ it” may seem like really simple three-word slogans, but in reality there has been hours of work by copywriters to understand the psychology of the consumer and the image that the brand is trying to convey. Successful copywriting such as the examples above can underpin entire brands.

Further to this, as SEO has become increasingly competitive, producing frequent, optimised, and informative content is crucial for businesses looking to rank on the first page of Google. This is usually fulfilled by producing regular blog posts (we recommend 2-3 per week for sites looking for the top three spots in search results). Producing optimised blogs can be very time consuming for businesses and so this is often outsourced to copywriters. Our team produce regular blog content for over twenty businesses, spanning from legal to fintech, procurement, medical aesthetics and much more.

In today’s digital era, your website is your most valuable platform for selling services and / or products. But how do you get eyes on your website? There are lots of elements that combine to make a successful SEO strategy (read more about SEO and the services we offer here), however one key element is your website copy. In fact, in their core update in November 2021, Google amended their Panda algorithm to prioritise websites in their search results that have quality, informative content. But why do you need a professional copywriter for this? And what does a copywriter’s job entail?

Our copywriters are seasoned wordsmiths, all of whom have a thorough understanding of core SEO principles and the factors that will impact how well a page ranks on search engines. When undertaking website copy projects, we do thorough research into your industry and compile lists of keywords and search terms that your target audience uses to find the services or products that your site offers. Whilst you may have plenty of in-house expertise on your business, writing for your end users can be difficult for businesses, as it is often hard to strip back your expert understanding of a subject to make it appropriate for a lay person. For example, our agency offers adding ‘Hreflang tags’ to a site as part of our SEO services. However, most end users do not search for ‘Hreflang tag services’. Instead, they search for services such as ‘website optimisation for different countries’ or ‘optimising my site for other languages’. Understanding the end user and researching common search terms for a service area or product is a crucial aspect of website copywriting.

Beyond keyword research and understanding of SEO, copywriters also know how to craft pieces that resonate with your target audience. Whether they’re writing blog posts for your website or articles for your LinkedIn channel, copywriters spend their time perfecting the tone and style which is most palatable for the end user - creating interesting content which is unputdownable!

Our writers can normally turn around copy within 48 hours - and sometimes even less if you are in desperate need of copy. Of course, this does depend on our capacity at the time, but we pride ourselves on being a flexible and reactive agency, so please do not hesitate to get in touch if you need some content quickly, as we may be able to help you out!

We work with a number of clients, offering content writing retainers as part of their blog and email marketing efforts across a multitude of industries. We’re also able to produce copy for product pages and general pages of your website too if you’re looking for content writing on a one-off basis. If you would like more information on our copywriting retainers, then please don’t hesitate to get in touch or view our content packages here.