1. Optimise for mobile.
Over half of all online transactions are via a mobile device.
That’s why when Google indexes your website, they will check if it is mobile responsive.
Go to your website as if you were a customer. This will give you ideas on how to improve the customer experience, on mobile.
The everyday tasks of a website, such as going to the checkout, needs to be a smooth and easy process.
Do you find yourself scrolling tirelessly until you finally reach your products or service?
Or do your images take a decade to load?
2. Optimise for speed
53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
The ideal website loading time is between 1-2 seconds.
Let’s face it, people lead busy lives and don’t have time to wait around.
If your website takes too long to load, they will most likely go to a competitor’s site to find what they are looking for.
One way that you can reduce your loading time is by compressing your image file size.
You can use online tools to do this, some are free, too.
Another good SEO technique is to add Browser caching to your site. This means that the files will be shared on your readers local computer file.
This way, when a user visits a new page of your website, the process will be much quicker, and it will by-pass the initial loading time.
3. Add blogs to your website;
If you want to rank for some of the most searched for keywords in your niche, you’re going to have to create a lot of stellar content.
The more content you write, the more pages will be indexed by Google, meaning you have a much higher chance of appearing in organic search results.
The average website ranking on Google’s first page produces more than 15 blogs per month.
Yes, that’s right. 15.
You should aim to make your blogs add value and offer your reader guides and tips to help solve their problems or easily answer their questions.
A top tip is to make your blogs engaging by adding images, videos and bullet points to separate important information.
4. Build a backlink portfolio
Having a strong backlink portfolio can definitely help your cause to improve SEO for business.
And it’s not just external links that can benefit your business.
In fact, inbound links have just as much value.
A backlink is a link from another website to yours.
Whereas an internal link is a direct link from one page of your website to another, meaning your customer remains on your site.
5. Maximise your engagement rates
Showing Google, and other search engines, that customers are staying on your website for a long period of time, helps to build your SEO ranking.
It might surprise you to find out that on average, customers spend 15 seconds on a website.
Yes, you have just 15 seconds to capture their attention and persuade them to stick around.
A high bounce rate will have negative implications on your business SEO rating, because it shows search engines that customers aren’t finding what they are looking for on your website.
Some really good ways to increase your engagement rates is to include video content, infographics and images on your website.
Now it’s over to you to put our tips into practice and start to build up your SEO ranking.
We are sure it will make a huge difference to your business sales, leads and traffic.
When a user visits your site from a search engine, they have most likely searched for something in particular, with specific intent.
If you can offer this service or product, the user will be more likely to convert.
Let’s get started on your SEO journey today!
Still unsure how to get your business to rank on the first page of Google? Get in touch with our London-based SEO agency today. We have 7 years of expereince managing SEO for UK businesses across a number of industries. From e-commerce SEO to SEO for law firms and more! Email us on contact@socialchameleon.com or visit our Contact us page to fill out an enquiry form.
