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The Future of SEO
As industries become increasingly competitive, and available search sources diversify, it's becoming even more difficult for businesses to cut through the digital noise. This is why 2023 is certainly not the time to neglect your SEO. Search Engine Optimisation is the practice of optimising your content to rank higher in...
The Power of Words in Marketing: Being Adaptive vs. Censored?
In celebration of World Book Day yesterday, we thought it was fitting to dedicate a blog to the power of...
Bon Appé-tweet: 5 Restaurant Social Media Strategies That Worked
The restaurant industry is a highly over-saturated market - and no, we're not talking about saturated fats! Did you know...
Meta Verified: Is Paid Subscription the Future of Social Media?
Breaking news! You can officially become blue tick verified on Facebook and Instagram, for ¢11.99 (web) or ¢14.99 (iOS) per...
2023: The Age of the De-Influencer?
Many perceive the 21st century as the age of the influencer. And they wouldn’t be wrong; over the last decade,...
Are Paid Ads Necessary to Grow Socials in 2023?
Are paid ads the be-all and end-all? There was a time when significant social media growth seemed near impossible without...
Prince Harry’s ‘Spare’: Shock Tactics or Short-Sighted?
The world can't seem to stop talking about Harry and Meghan. Their publicly scrutinised exit from the Royal Family has...
What is Search First Social Media Marketing?
'Search first' is one of the latest buzzwords in the social media marketing sphere. Gone are the days when Google...
Third-Party Cookie Crackdown – What Does It Mean for Marketers?
Have you heard of the 'cookiepocolypse'? We promise it isn't a world-ending tragedy… although some marketers may believe so! If...
The Need for Pro Bono Work in This Day and Age
As we embark upon a new year, it can be cathartic to take a step back and reflect upon the...