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Social Media Marketing vs Traditional Marketing: Why Social Media over Traditional Marketing?
Introduction to Social Media vs Traditional Marketing: Understanding the Key Differences and Benefits In our digital age, businesses face the task of navigating two distinct marketing landscapes: traditional marketing and social media marketing. Traditional marketing is a broad category that encompasses various forms of promotion and advertising, like TV and...
Which Social Media Marketing Platform is Best for My Business?
Navigating the ever-expanding world of social media platforms can be an overwhelming endeavour for businesses, particularly when it comes to...
Marketing an E-Commerce Business: A Comprehensive Guide
What is an E-Commerce Business and Why is Marketing Crucial to Support Business Growth? An e-commerce business, short for electronic...
The Future of SEO
As industries become increasingly competitive, and available search sources diversify, it's becoming even more difficult for businesses to cut through...
The Power of Words in Marketing: Being Adaptive vs. Censored?
In celebration of World Book Day yesterday, we thought it was fitting to dedicate a blog to the power of...
Bon Appé-tweet: 5 Restaurant Social Media Strategies That Worked
The restaurant industry is a highly over-saturated market - and no, we're not talking about saturated fats! Did you know...
Meta Verified: Is Paid Subscription the Future of Social Media?
Breaking news! You can officially become blue tick verified on Facebook and Instagram, for ¢11.99 (web) or ¢14.99 (iOS) per...
2023: The Age of the De-Influencer?
Many perceive the 21st century as the age of the influencer. And they wouldn’t be wrong; over the last decade,...
Are Paid Ads Necessary to Grow Socials in 2023?
Are paid ads the be-all and end-all? There was a time when significant social media growth seemed near impossible without...
Prince Harry’s ‘Spare’: Shock Tactics or Short-Sighted?
The world can't seem to stop talking about Harry and Meghan. Their publicly scrutinised exit from the Royal Family has...