Otherwise known as on-site SEO, on-page SEO sits under the wider umbrella of SEO but focuses on the components of your website that are visible to users. Meanwhile, off-page SEO covers external strategies such as backlinks, brand mentions, social media, and digital PR. Put simply, whilst off-page SEO functions like the back-legs of a swan, on-page is the swan’s body – appearing to glide effortlessly across the water for all to see.
In short, on-page SEO is the method of optimising elements of your website so that it ranks higher on SERPs and (importantly) brings more traffic to your site. But beyond this, great on- page SEO is also what keeps people on your site – or coming back for more!
In fact, with Google’s most recent Core Update (March 2024), it was announced that the algorithm will now prioritise content deemed as genuinely insightful and interesting for users to read (over content that is clearly optimised for search engines). Whilst on-page might once have been a case of mass-generating content stuffed with keywords, today, a great on-page SEO strategy requires all the finesse of a french pastry.
Contrary to what SEO experts may like to perpetuate on LinkedIn (sorry, not sorry), there’s no magic in SEO. SEO is simply a game of observation and consistency – and this is especially true when speaking of on-page SEO.
From continually monitoring search volume fluctuations around relevant services or products for your business, through to staying apace with competing website’s metadata – our ability to drive results for our clients relies on constant refinement of their on-page strategy and content.
In addition to this, we have a network of 20+ copywriting experts, spanning a range of specialist industry expertise, who work with us to craft genuinely informative and educational content for our clients’ audiences. Meanwhile, our global network of international marketers allow us to offer transcreation and localisation services to our global clients, helping them to strike at the heart of every user-base regardless of their location – across 17+ international markets.
