Social Chameleon Marketing

Daniel O'Reilly

Daniel’s experience in social media spans nine years. Having previously worked with clients in cryptocurrency, healthcare, music & events, he deeply understands the value of a well-executed social media and community strategy across various sectors. Daniel has also worked with brands, helping to develop and establish visual identities, strategies, and collaborative relationships.

LinkedIn For Businesses: 5 Top Tips on Increasing Engagement

For small businesses looking to expand their professional network, LinkedIn remains one of the best platforms to make connections.

With over 740 million users, the business centric platform offers a wealth of networking opportunities for professionals.

However, LinkedIn is not a social network where you can just stick up some generic posts and expect leads to come your way.

With over 740 million users, LinkedIn’s platform offers a wealth of networking opportunities for professionals.

As part of your business growth strategy, you need to actively find your audience and most importantly, engage with them.

Through the power of LinkedIn, small businesses are able to easily find the right people to grow their brand and use their services. But, not many businesses are actually using the platform to its full capability and may be missing out on a number of leads.

In this post, we take a look at different strategies to incorporate into your LinkedIn business page, in order to increase your engagement rate:

1. Write text-only posts

Unlike most other social media channels, text only content seems to generate more engagement on LinkedIn. This is because LinkedIn prefers content that keeps users on their platform, rather than directing them away.

Your content must be compelling for readers to stop scrolling and engage with it, though.

Always try to use some facts or statistics and keep your posts informative. You need to be offering your followers value, if you want something in return.

Catch the reader’s attention and keep posts easily readable with strong headings, bullet points and simple sentences.

The top performing posts tend to be quite long, so don’t shy away from the 1300-character limit.

2. Join relevant groups

There are many different types of LinkedIn groups, which vary in effectiveness depending on your business. However, all groups are a great place to share your content, increase your brand recognition and build authority within your niche. They can also be a good place to offer advice to other professionals and expand your networking circle.

If you consistently share valuable content and remain active in these groups, then other professionals will start to engage with your page. By joining industry related groups, you can see what your potential customers are looking for and tailor your content to their needs.

It’s a little similar to email marketing, as you can send out one post to a huge number of industry related readers.

3. Use video content

Video plays a huge part in the LinkedIn marketing space.

With video content playing automatically on LinkedIn, it is believed to capture the reader’s attention more easily and therefore increases the chances of higher engagement.

LinkedIn Video is a very useful media format that you can post directly from your phone, desktop or laptop.

Video should definitely be incorporated into your business growth strategy as you are much more likely to rank at the top of people’s news feeds. Furthermore, video is a great way to help your followers put a face to the name and builds trust with potential clients.

4. Follow relevant hashtags

If you’re a small business looking to expand your network and get in front of potential customers or clients, you need to show LinkedIn that you have shared interests. A good way to do this is by using the same hashtags as your target audience.

Take a look through some of your customers posts and note what hashtags they use. The best hashtags are those that have a strong following but are niche enough for you to be noticed.

Share your valuable, industry-related content using these hashtags, in order to build up your brand awareness and increase your reach.

If you’re struggling to find many related hashtags that are proving to receive good traction, try using established sites like Kicksta to generate your first set.

5. Engage with others

Another way to improve your LinkedIn marketing strategy is to interact and engage with other users.

By leaving a personalised comment on other people’s posts, it increases the chances that they will return the favour for you. Find other LinkedIn users following a similar hashtag and leave a tailored comment on their posts about their work – you will find that most people will do the same back.

Similarly, if people comment or engage with your LinkedIn posts, don’t just leave it there. You will see an increase in your engagement if you come back and reply to all of your comments after a couple of hours.

Why? Because users will then be notified that they have a response and will be more likely to return and continue with the conversation.

A good way to do so is to ask a question related to your post as this prompts another response from the user and helps to keep your initial post active.

Need help growing your LinkedIn presence? Get in touch with our London-based digital marketing agency today. We have 7 years of expereince managing Social Media for UK businesses across a number of industries, including LinkedIn marketing for businesses. Email us on or visit our Contact us page to fill out an enquiry form.

You May Also Like

How to Position Yourself as an Expert in Your Industry

From boosting credibility to reaching new audiences and generating sales, positioning yourself as an industry expert or ‘thought leader’ can be transformative for business growth. 

In a recent study, 88% of decision makers said that thought leadership would influence their perception of an organization. It’s no wonder that more and more companies are incorporating thought leadership as a part of their business growth strategy.

Read More »

Is 2023 the Year to Rebrand My Business?

Is 2023 the time for a “New Year, New You”? People typically perceive the new year as the ideal time for a fresh start – whether it’s a revamped image, Dry January, or actually sticking to your New Year’s resolutions this time around. And businesses are no different, particularly as the ‘2023 Trends’ blog posts begin rolling in. Each year brings a fresh perspective on the dos and don’ts for your industry, and everyone wants to keep ahead of the curve. What’s more, it’s only natural to set new goals for your business as we wave farewell to last year and see in the new with high hopes and a raised glass (or two!).

Read More »

A Guide to Instagram’s Plans and Priorities for 2022

For many of us Instagram is a place to share our latest selfies, photos of our pets and the killer brunch we devoured last weekend. If you’re using the content sharing app for business though, your approach takes a little more consideration.

The Instagram algorithm (the way the app decides which content is presented to users) is constantly changing and the best users and accounts adapt their own strategy to match it.

Luckily for us, we’ve already got some idea of what Instagram has in store for 2022 after platform head Adam Mosseri announced this year’s key priorities for Instagram back in December.

Read More »

Get In Touch For A Free Consultation

Get in touch with us to arrange a free consultation, where we will be able to assess your needs, provide you with solid, experienced advice. And a full quote. 

Enter your email to Recieve a copy

By ticking this box I agree that I am happy to be contacted by email. For more information view our Privacy Policy