If you want to promote your accounting services – in order to vitally generate leads and build up your client base – then you need to master your marketing strategy.
A good marketing strategy will position you in front of the right eyes to help your business grow.
It’s no use just sitting back and hoping for new clients to come to you, you need to actively be marketing your business. But what are the best ways to market your accounting services?
Utilise Social Media
Social media is one of the best tools that you have at your disposal when it comes to marketing your accounting services.
Setting up accounts on platforms such as Facebook, Twitter and LinkedIn is free – and even if you decide to run paid advertisements, these are unlikely to end up costing you a fortune.
When it comes to accounting services, you’ll likely be aiming to target businesses, business owners and individuals who require accounting services, right? LinkedIn therefore will be the most beneficial platform for you to focus your attention.
The platform connects individuals across all industries and is an online business networking tool. You can use LinkedIn to connect with users who you think would benefit from your service.
Like any social media platform, creating valuable content is key. If you can utilise LinkedIn to publish content that highlights your expertise and offering, you’ll be directly showcasing your accounting services and prowess to potential clients.
You can also use LinkedIn to keep a close eye on your competition. Take a look at how other businesses that offer a similar service to you use the platform. Not only can this help to inspire your own content, but you can establish any knowledge gaps in their offering that you can fill, helping to position you as the very best.
Optimise for Local SEO
SEO stands for Search Engine Optimisation, and is the process of optimising your website so that you appear in Google’s search results for relevant search terms.
You can optimise your website in various ways, including creating relevant and keyword-rich content and building up a backlink profile.
If you want to target more geographically local clients, then you can use your SEO strategy to help ensure your website appears when users search for accounting services that are close to them.
For example, if you’re based in central Manchester, then the chances are you’re going to want to rank for the search term “accounting services Manchester city centre”.
A key way to ensure you’re targeting local searchers is to set up and optimise your Google My Business page.
This is the information that Google will present to users about your business in their search results, and features location, opening hours, contact details and reviews.
Ensuring your Google My Business page is kept up to date is essential. That way, users who are looking for your services have access to all of the information they need to get in touch with you and convert into new clients.
Position Yourself as an Industry Leader
In order to attract new clients to your business, you need to make sure that you’ve positioned yourself as an industry leader.
If someone is trusting you with their accounting, then they need to know that you’re professional and experienced. A great way to showcase your expertise is by creating relevant content.
Publishing blogs on your website allows you to create topical content that your target users will find interesting – whilst highlighting your expertise on the subject matter at the same time.
When creating content, think about what questions your target audience may have and answer them in your blog posts. If Google sees that a piece of content is accurately answering searchers’ questions, then it will rank the relevant page well in search results.
How can Social Chameleon Help?
At Social Chameleon, we’ve been helping brands of all shapes and sizes to master their marketing strategy for almost a decade.
Our team of digital experts have experience with transforming the online presence of accounting companies, helping to increase leads and client conversions.