The Challenge
After holding the position of social media partner for this global company, we were approached to take over the management of their Jt. Managing Director’s (MD) LinkedIn account.
Our primary goal was to establish the MD as a thought leader within the manufacturing sector, aligning with the company’s vision of being recognised as an innovative industry-leading organisation.
Our Solution
We implemented five core themes across the client’s account – all of which complimented the company’s main goals. These were CSR (Corporate Social Responsibility) related posts, leadership advice, brand advocacy, trends and technology, and team content.
Whilst trends and technology and CSR content was used to emphasise the organisation’s innovation within the sector, team content and leadership advice were used to attract relevant LinkedIn users to follow the MD’s account, as well as propel content impressions through increased engagement from other employees of the company. Meanwhile, brand advocacy content was used to emphasise the ties between the MD’s personal brand and the company’s main LinkedIn page.
Results
Through our strategic initiatives, we achieved remarkable results: profile visits, organic impressions, followers, and organic engagements all experienced significant increases. After 12-month of running the account, we were able to report positive progress on all key metrics, including:
→ Profile visits up 32%
→ Organic impressions up 1884%
→ Followers up 426%
→ Organic engagements up 1821%
KPIs across the account have continued to soar in 2024, giving credence to the continued success of this personal branding initiative. These metrics not only validated our approach, but also signified considerable enhancement of the Managing Director’s LinkedIn presence, bolstering the company’s broader digital footprint.
