Content is at the very core of any great marketing strategy, and here in 2024, great content that conveys and connects with the human experience is essential amidst a jungle of AI generated cr*p
Content marketing helps you nurture your audience, build trust and authority, increase engagement, improve conversions, generate leads, and more. Without it, how else will you engage, inspire, and connect with your audience?
From carefully curated blog posts and quirky short-form videos to thought-provoking webinars and emotive social media posts, content comes in an array of formats – each with a distinct purpose and positioning.
A wise person once said: “Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising”, and it has never been more true. In today’s digital-first world, there is a tendency for businesses to churn out content, with little thought to the “who”, the “what” and the “why”. The result is an endless mass of art (of questionable quality – but hey, art is subjective right?)
We don’t believe in content for content’s sake – we believe in content delivered against data. Data on the best performing content formats, data on the best content for specific audiences, data on the best performing content for each marketing platform – you get the picture (no pun intended!)
When we first launched Social Chameleon, we only offered strategic services, and our origins have continued to underpin everything we do for clients. We don’t create art, we create and execute advertising strategies.
