Sydney is an exciting city to be in right now. Innovation is thriving as businesses take advantage of the great conditions for growth and the brilliant human capital that is flocking to this vibrant part of the world.

In the midst of all this are Sydney’s marketing agencies. The growth and development the rest of the city is seeing is particularly evident here, with exciting, new, global players setting up shop and long-established agencies responding to the challenge with true Australian grit!

So, if you are looking for a marketing agency in Sydney to help your brand reach its audience and exceed its goals, who should you be inviting in for a pitch?

How to Pick a Marketing Agency

If you are looking for an agency then you are looking for someone who can achieve the results you need and make a real impact on your bottom line. So what are the three key criteria you can use to make sure you are getting an agency who can deliver? Well, you can call them the three Rs.

Reputation and Reviews

Even if an agency looks great on paper it is always a good idea to shake down your network to see who has worked with them before. There is nothing more useful than finding out how a team respond to pressure, how responsive they really are and, tellingly, if they’d want to work with that agency again.

Range of Services 

It sounds simple doesn’t it? Can this agency do everything you need? But don’t skimp on checking that the agency’s team is equipped with the skills-base that will make your campaign work. Remember your brand deserves the best.

Recognition 

Take a deep-dive into each agency’s website. See who they’ve worked with before and if their campaigns have made a real impression. Also, check to see if the agency has won any industry awards for a quick way of finding out what out what their peers think of their work.

Or, for an easier way of finding the best people to entrust with your brand’s hard-earned reputation, you can read our guide to the 20 best agencies operating in Sydney right now.

Top 20

Social Chameleon

Best in Town (and Beyond!)

Social Chameleon opened up in Sydney in 2023 and have been busy making an impact with their unparalleled social media know-how and ability to make a splash. The profile of this award-winning company is growing almost as fast as the results of their search first social media campaigns. This is the perfect time to get in on the action and give Social Chameleon a call.

Services

• Search First Social Media
• Social Media Marketing
• Paid Social
• Content Creation
• SEO
• Influencer Marketing

Nifty Marketing Agency

Best for Data

Nifty are a well-established Sydney agency who have built their reputation on using data analytics to drive performance. They are confident that they have developed a formula which guarantees success!

Services

• SEO
• Strategy Development 
• Social Media Marketing
• Paid Social 
• Analytics
• Web Design

Key Clients

• Acer Australia
• Sege Seats Asia Pacific
• Darley Aluminium

Spark Interact

Best for End-to-End Results

Spark are an agency with a big offer. They work with clients right from brand initialisation onwards, staying with clients as they grow and evolve. The aim is a long-term approach which allows Spark to become brand-experts and develop great, trusted relationships with the in-house team. 

Services 

• Branding
• Web design and Development
• SEO
• Email Marketing
• App Development

Key Clients

• Pure Gelato
• Dep Consulting
• MU Group

Tiny Hunter

Best for Branding

This Sydney-based agency is passionate about the power of branding to help businesses to carve out their place in this competitive and fast-moving marketplace. They believe a well-developed brand-identity should be the heart of everyone’s marketing strategy.

Services

• Strategy
• Brand Identity
• Brand Experience (Content Creation)
• Engagement
• Culture-Building

Key Clients

• Family Business Australia
• Sydney Airport
• Omorphis

Defiant Digital

Best for Ads

They describe themselves as Australia’s leading Creative Performance Agency.  That means that they are focused on creating high-quality and targeted ads which should turn your audience into your customers. Their email and SMS services promise to aid customer retention too. An attractive mix!

Services

• Paid Social
• Paid Search
• SEO
• Email and SMS Marketing
• Web Optimisation (CRO)

Key Clients

• Easykind
• PayLater Travel
• Fairmont Homes

Crunchy Digital

Best for Small Businesses

Crunchy has been running for six years now and has built its reputation on helping small and medium businesses find their feet in Sydney’s digital landscape. They offer an impressive range of tools and analytics to help small businesses to grow their ambitions and their customer-base.

Services

• SEO
• Paid Social
• Social Media Marketing
• Website Design and Development
• Content Marketing

Key Clients

• Perron Financial Group
• ASL Logistics
• Tiger Brokers

Sydney Digital Marketing Agency

Best for Focus

This Sydney born-and-bred agency limits its operation to only 15-20 companies at a time so that it can give every client the attention they need. They’ve been established for over a decade so they have great contacts and a strong profile in the city.

Services

• Search Engine Marketing
• Social Media Marketing
• Paid and Paid Social
• Branding
• Web Design and Development
• SEO

Key Clients

• Perfect Practice
• Palladium Private
• Stacks GoldKamp

ReMap Online

Best for Plug and Play

This full-service digital marketing agency boasts that it makes its clients’ lives incredibly easy. Apparently their ‘off-the-shelf’ approach means that all clients need to do is sign the contract and then they can sit back and watch their business grow. Not a bad promise!  

Services

• Strategy
• Web Design and Development
• SEO
• Social Media Marketing

Key Clients

• Home & Away Tour Guides
• Telstra
• Shelta

Welcome

Best for Big Brands

This full-service agency has a serious pedigree. They have worked with a lot of big, well-known brands and have the depth of talent and the agency-size to be able to tackle multiple markets and ambitious campaigns.

Services 

• Strategy
• Social Media Marketing
• Branding
• Web and Graphic Design
• Web, App and AI Development

Key Clients

• Bresac
• Mercedes Benz
• Yamaha

Soup Agency

Best for Sydney Know-How

Soup is laser-focused on Sydney. Its campaigns have impact across Australia and beyond but it understands that building a local presence has particular requirements and needs special expertise. It promises to help Sydney companies to find their feet in the big city!

Services

• Social Media Marketing
• Paid Social
• CRM
• Copywriting
• Strategy and Consultancy
• Email Marketing
• Sydney Targeted SEO

Key Clients

• Pump Haircare
• Dashing Group
• Rebecca Vallance

Savv Digital

Best for Keeping You in the Loop

This well-established firm has built its reputation on responsiveness. Brands who work with Savv say that they are straightforward and transparent when dealing with clients. And they promise to never leave you on read!

Services

• Strategy
• Web Design and Development
• SEO
• Social Media Marketing
• Email Marketing
• Content Marketing

Key Clients

• Nespresso
• WWF
• Heineken

Advisible

Best for Surfing the Trends

This digital-marketing company has been around since 2009 which means they have seen every trend coming, and going. Advisible runs a tightly-knit team who understand how the digital landscape is changing and where ambitious brands should concentrate their efforts if they want to see return on investment.

Services 

• Paid and Paid Social
• SEO
• Social Media Marketing
• Creative
• Web Design and Development

Key Clients

• Novotel
• City of Sydney
• Vitamix

Local Digital

Best for Nerds

Local Digital claim to be digital locals (see what they did there?). Everything here is data-driven and they promise a ‘nerd-first’ approach which means that every decision is robustly evaluated.

Services 

• SEO
• Paid and Paid Social 
• Email marketing

Key Clients

• Actron Air
• Kadence International
• Konica Minolta

MIH

Best for Making it Happen

MIH (Make it Happen) are all about action. Their in-depth analytics are designed to help them to take decisive action when they spot the right opportunity for your brand to shine.

Services

• Branding
• B2B Marketing
• Digital Marketing
• Events Management
• Graphic Design

Key Clients

• Axicom
• Schaeffler
• SAP

Content Rebels

Best for Content

This Sydney agency is all about the power of content to connect and shape the audience. Their team are experienced storytellers who work with brands to unleash the narratives that will build trust and drive exposure.

Services 

• Strategy
• Content Creation and Content Marketing
• Graphics and Video Design
• SEO
• Digital PR

Key Clients

• ModiBodi
• Octet
• Meriton Suites

Click Click Media

Best for Value for Money

This full-service digital agency has been established in Sydney since 2008. Over the years it has honed its data-driven approach until it feels confident that it can find strategies to deliver great results without breaking the bank.

Services 

• SEO
• Digital Marketing Strategy
• Ecommerce
• Paid and Paid Social
• Website Design and Development

Key Clients

• Jacobs Creek
• Stoneleigh
• Silk Laser Clinics

Rocket Agency

Best for Depth of Talent

Rocket boasts over 50 Rocketeers, all with their own areas of expertise. That real depth of talent means that they have the skills on-board to tackle almost every client-need and the capacity to manage big events and productions.

Services 

• SEO
• Paid Social
• Creative and Content
• Pay-Per-Click Ads

Key Clients

• Amazon
• Noggin
• Snap Print Solutions

Mind Methods

Best for a Boutique Approach

Mind Methods’ small-but-beautifully-formed team are all experts with a lot of experience. They’ve come together to offer a unique, bespoke service to clients. The mini-size of the team means that brands work directly with the head honchos of the company, without lots of management layers to navigate.

Services 

• Branding 
• Content Creation 
• SEO 
• Digital Marketing
• Marketing Consulting

Key Clients

• Vodafone
• John Frieda
• The University of Sydney

The Collective Co

Best for Creative Solutions

This end-to-end agency has a team with a really diverse range of skills. They work hard to find new angles for their clients, promising to have one eye on the horizon, scanning for the next trend you’ll need to jump onto.

Services 

• Strategy
• Branding and Design
• Content Creation
• Website Design and Development
• SEO

Key Clients

• Motel Molly
• Sammut Group
• Formus

Online Marketing Gurus

Best for Big Agency Heft

There are over 200 people working for OMG. This massive agency also has the resources to build its own data and analytics system and can offer a huge range of services. It may not offer the boutique experience of a smaller agency but it can certainly get the job done.

Services 

• SEO 
• Social Media Marketing
• Paid Social and Pay-Per-Click
• Video Marketing
• AI

Key Clients

• Cohen Handler
• Durex
• Calvin Klein

Getting the Help You Need

As you can see Sydney is packed full of marketing talent with agencies of all sizes offering a fantastic range of services.

Picking the right agency for your organisation is one of the most important decisions you can make. Getting a team with the right expertise which is also a good fit with your company’s culture is crucial. As is making sure you are getting all of that expertise for the right price.

We’d recommend that you do your research and be clear about the marketing needs your brand is looking to address. 

And, once you have looked at the Reputation, Range of Services and the Recognition of all of the Marketing Agencies operating in Sydney, we are confident that you will choose the innovative, award-winning and brilliant Social Chameleon.

Get in touch with us!