Sydney is an exciting city to be in right now. Innovation is thriving as businesses take advantage of the great conditions for growth and the brilliant human capital that is flocking to this vibrant part of the world.
In the midst of all this are Sydney’s marketing agencies. The growth and development the rest of the city is seeing is particularly evident here, with exciting, new, global players setting up shop and long-established agencies responding to the challenge with true Australian grit!
So, if you are looking for a marketing agency in Sydney to help your brand reach its audience and exceed its goals, who should you be inviting in for a pitch?
How to Pick a Marketing Agency
If you are looking for an agency then you are looking for someone who can achieve the results you need and make a real impact on your bottom line. So what are the three key criteria you can use to make sure you are getting an agency who can deliver? Well, you can call them the three Rs.
Reputation and Reviews
Even if an agency looks great on paper it is always a good idea to shake down your network to see who has worked with them before. There is nothing more useful than finding out how a team respond to pressure, how responsive they really are and, tellingly, if they’d want to work with that agency again.
Range of Services
It sounds simple doesn’t it? Can this agency do everything you need? But don’t skimp on checking that the agency’s team is equipped with the skills-base that will make your campaign work. Remember your brand deserves the best.
Recognition
Take a deep-dive into each agency’s website. See who they’ve worked with before and if their campaigns have made a real impression. Also, check to see if the agency has won any industry awards for a quick way of finding out what out what their peers think of their work.
Or, for an easier way of finding the best people to entrust with your brand’s hard-earned reputation, you can read our guide to the 20 best agencies operating in Sydney right now.
Top 20
Social Chameleon
Best in Town (and Beyond!)
Social Chameleon opened up in Sydney in 2023 and have been busy making an impact with their unparalleled social media know-how and ability to make a splash. The profile of this award-winning company is growing almost as fast as the results of their search first social media campaigns. This is the perfect time to get in on the action and give Social Chameleon a call.
Services
- Search First Social Media
- Social Media Marketing
- Paid Social
- Content Creation
- SEO
- Influencer Marketing
Nifty Marketing Agency
Best for Data
Nifty are a well-established Sydney agency who have built their reputation on using data analytics to drive performance. They are confident that they have developed a formula which guarantees success!
Services
- SEO
- Strategy Development
- Social Media Marketing
- Paid Social
- Analytics
- Web Design
Key Clients
- Acer Australia
- Sege Seats Asia Pacific
- Darley Aluminium
Spark Interact
Best for End-to-End Results
Spark are an agency with a big offer. They work with clients right from brand initialisation onwards, staying with clients as they grow and evolve. The aim is a long-term approach which allows Spark to become brand-experts and develop great, trusted relationships with the in-house team.
Services
- Branding
- Web design and Development
- SEO
- Email Marketing
- App Development
Key Clients
- Pure Gelato
- Dep Consulting
- MU Group
Tiny Hunter
Best for Branding
This Sydney-based agency is passionate about the power of branding to help businesses to carve out their place in this competitive and fast-moving marketplace. They believe a well-developed brand-identity should be the heart of everyone’s marketing strategy.
Services
- Strategy
- Brand Identity
- Brand Experience (Content Creation)
- Engagement
- Culture-Building
Key Clients
- Family Business Australia
- Sydney Airport
- Omorphis
Defiant Digital
Best for Ads
They describe themselves as Australia’s leading Creative Performance Agency. That means that they are focused on creating high-quality and targeted ads which should turn your audience into your customers. Their email and SMS services promise to aid customer retention too. An attractive mix!
Services
- Paid Social
- Paid Search
- SEO
- Email and SMS Marketing
- Web Optimisation (CRO)
Key Clients
- Easykind
- PayLater Travel
- Fairmont Homes
Crunchy Digital
Best for Small Businesses
Crunchy has been running for six years now and has built its reputation on helping small and medium businesses find their feet in Sydney’s digital landscape. They offer an impressive range of tools and analytics to help small businesses to grow their ambitions and their customer-base.
Services
- SEO
- Paid Social
- Social Media Marketing
- Website Design and Development
- Content Marketing
Key Clients
- Perron Financial Group
- ASL Logistics
- Tiger Brokers
Sydney Digital Marketing Agency
Best for Focus
This Sydney born-and-bred agency limits its operation to only 15-20 companies at a time so that it can give every client the attention they need. They’ve been established for over a decade so they have great contacts and a strong profile in the city.
Services
- Search Engine Marketing
- Social Media Marketing
- Paid and Paid Social
- Branding
- Web Design and Development
- SEO
Key Clients
- Perfect Practice
- Palladium Private
- Stacks GoldKamp
ReMap Online
Best for Plug and Play
This full-service digital marketing agency boasts that it makes its clients’ lives incredibly easy. Apparently their ‘off-the-shelf’ approach means that all clients need to do is sign the contract and then they can sit back and watch their business grow. Not a bad promise!
Services
- Strategy
- Web Design and Development
- SEO
- Social Media Marketing
Key Clients
- Home & Away Tour Guides
- Telstra
- Shelta
Welcome
Best for Big Brands
This full-service agency has a serious pedigree. They have worked with a lot of big, well-known brands and have the depth of talent and the agency-size to be able to tackle multiple markets and ambitious campaigns.
Services
- Strategy
- Social Media Marketing
- Branding
- Web and Graphic Design
- Web, App and AI Development
Key Clients
- Bresac
- Mercedes Benz
- Yamaha
Soup Agency
Best for Sydney Know-How
Soup is laser-focused on Sydney. Its campaigns have impact across Australia and beyond but it understands that building a local presence has particular requirements and needs special expertise. It promises to help Sydney companies to find their feet in the big city!
Services
- Social Media Marketing
- Paid Social
- CRM
- Copywriting
- Strategy and Consultancy
- Email Marketing
- Sydney Targeted SEO
Key Clients
- Pump Haircare
- Dashing Group
- Rebecca Vallance
Savv Digital
Best for Keeping You in the Loop
This well-established firm has built its reputation on responsiveness. Brands who work with Savv say that they are straightforward and transparent when dealing with clients. And they promise to never leave you on read!
Services
- Strategy
- Web Design and Development
- SEO
- Social Media Marketing
- Email Marketing
- Content Marketing
Key Clients
- Nespresso
- WWF
- Heineken
Advisible
Best for Surfing the Trends
This digital-marketing company has been around since 2009 which means they have seen every trend coming, and going. Advisible runs a tightly-knit team who understand how the digital landscape is changing and where ambitious brands should concentrate their efforts if they want to see return on investment.
Services
- Paid and Paid Social
- SEO
- Social Media Marketing
- Creative
- Web Design and Development
Key Clients
- Novotel
- City of Sydney
- Vitamix
Local Digital
Best for Nerds
Local Digital claim to be digital locals (see what they did there?). Everything here is data-driven and they promise a ‘nerd-first’ approach which means that every decision is robustly evaluated.
Services
- SEO
- Paid and Paid Social
- Email marketing
Key Clients
- Actron Air
- Kadence International
- Konica Minolta
MIH
Best for Making it Happen
MIH (Make it Happen) are all about action. Their in-depth analytics are designed to help them to take decisive action when they spot the right opportunity for your brand to shine.
Services
- Branding
- B2B Marketing
- Digital Marketing
- Events Management
- Graphic Design
Key Clients
- Axicom
- Schaeffler
- SAP
Content Rebels
Best for Content
This Sydney agency is all about the power of content to connect and shape the audience. Their team are experienced storytellers who work with brands to unleash the narratives that will build trust and drive exposure.
Services
- Strategy
- Content Creation and Content Marketing
- Graphics and Video Design
- SEO
- Digital PR
Key Clients
- ModiBodi
- Octet
- Meriton Suites
Click Click Media
Best for Value for Money
This full-service digital agency has been established in Sydney since 2008. Over the years it has honed its data-driven approach until it feels confident that it can find strategies to deliver great results without breaking the bank.
Services
- SEO
- Digital Marketing Strategy
- Ecommerce
- Paid and Paid Social
- Website Design and Development
Key Clients
- Jacobs Creek
- Stoneleigh
- Silk Laser Clinics
Rocket Agency
Best for Depth of Talent
Rocket boasts over 50 Rocketeers, all with their own areas of expertise. That real depth of talent means that they have the skills on-board to tackle almost every client-need and the capacity to manage big events and productions.
Services
- SEO
- Paid Social
- Creative and Content
- Pay-Per-Click Ads
Key Clients
- Amazon
- Noggin
- Snap Print Solutions
Mind Methods
Best for a Boutique Approach
Mind Methods’ small-but-beautifully-formed team are all experts with a lot of experience. They’ve come together to offer a unique, bespoke service to clients. The mini-size of the team means that brands work directly with the head honchos of the company, without lots of management layers to navigate.
Services
- Branding
- Content Creation
- SEO
- Digital Marketing
- Marketing Consulting
Key Clients
- Vodafone
- John Frieda
- The University of Sydney
The Collective Co
Best for Creative Solutions
This end-to-end agency has a team with a really diverse range of skills. They work hard to find new angles for their clients, promising to have one eye on the horizon, scanning for the next trend you’ll need to jump onto.
Services
- Strategy
- Branding and Design
- Content Creation
- Website Design and Development
- SEO
Key Clients
- Motel Molly
- Sammut Group
- Formus
Online Marketing Gurus
Best for Big Agency Heft
There are over 200 people working for OMG. This massive agency also has the resources to build its own data and analytics system and can offer a huge range of services. It may not offer the boutique experience of a smaller agency but it can certainly get the job done.
Services
- SEO
- Social Media Marketing
- Paid Social and Pay-Per-Click
- Video Marketing
- AI
Key Clients
- Cohen Handler
- Durex
- Calvin Klein
Getting the Help You Need
As you can see Sydney is packed full of marketing talent with agencies of all sizes offering a fantastic range of services.
Picking the right agency for your organisation is one of the most important decisions you can make. Getting a team with the right expertise which is also a good fit with your company’s culture is crucial. As is making sure you are getting all of that expertise for the right price.
We’d recommend that you do your research and be clear about the marketing needs your brand is looking to address.
And, once you have looked at the Reputation, Range of Services and the Recognition of all of the Marketing Agencies operating in Sydney, we are confident that you will choose the innovative, award-winning and brilliant Social Chameleon.
Get in touch with us!
