G’day there!
Ever wondered where in the world the largest market for Search Advertising is? You might have guessed it already…
Australia boasts a market volume in this space of $6.01bn in 2024, with their Advertising market more generally forecast to reach $19.66bn this year. That’s a lot, hey.
As the climate around the social media sphere changes, that’s not all that Oz can boast.
This country of forerunners are the vanguard to adaptation – often setting the trends for how agencies in Europe and the US respond to technology.
This has seen a big shift down under towards digital platforms for instance, as companies increasingly build on their online campaigns in order to scale audiences and drive organic web traffic and ROI growth.
Of this nation of Marketing gurus, it can be pretty intimidating knowing where to start, and indeed who to put your trust in. To help out, then, we’ve put together a selection of our favourites – trusted names to help you get on top down under!
Enjoy.
CRITERIA FOR SELECTING TOP AGENCIES
But “wait!” – you might say.
How do you know? What makes these agencies so reliable?
Good question. The research team here at Social Chameleon collated information on hundreds of Australia’s marketing agencies and subjected them to the following criteria, only selecting the ones that fully met the mark…
Reputation and Client Reviews
The importance of looking at companies’ track record for dealing with clients is self-evident.
Testimonials and post-project reviews enabled us to validate the reputational strength of each marketing agency.
Range of Services Offered
Sometimes you need specialisms, but versatility goes a long way. Making sure that the agencies had a diverse range of talents and brought something new, something special, to the table was hugely significant in ensuring we selected only the best.
Notable Campaigns and Achievements
Last but not least, trawling the portfolios of these companies, along with their performance at respective awards events, gave us clearer insight into their general standing in the market. We did the reading, so that you don’t have to.
Social Chameleon
Social Chameleon, huh? Adaptable, colourful and adept at building, scaling, and maintaining networks across channels? Surely one agency can’t be top of the pile for all that? And yet… we are! Having been recognised for our achievements in the form of ‘Social Media Marketing Agency Of The Year’, as well as appearing in Forbes magazine, Social Chameleon are an established and respected brand. Straddling offices in both London and Sydney, Chameleon offer a full-funnel holistic service with expertise in: influencer marketing, content creation, SEO and paid social.
Get in touch today via the website!
Pure Bold
Based out of Victoria, Pure Bold offers an integrated marketing strategy that incorporates the technical as well as the creative talents of their large family of software wizards and general content boffins. As versatile as they are effective, their recent clients include anybody and everybody from Perini Tiles to Viscount Property Services. And, with an impressive trophy cabinet spanning accolades from the Australian Marketing Institute ADMA and Clutch, it’s not hard to see how far their reputation has already travelled. You can reach them on +61 3 8564 8138, or complete a free 5 minute “marketing maturity” assessment via their website!
Online Marketing Gurus
From SEO to PPC, Content generation to Web Development, the Online Marketing Gurus are trusted voices in the field; they boast over 1000 Australian clients, and a multi-channel profit-first approach that delivers results you can see in your account. With big names under their belt, including Tommy Hilfiger and Weekenda, they’re an excellent choice for established brands looking to bolster their traffic.
Phone: 1300 401 855
Contact: hello@onlinemarketinggurus.com.au
farsiight
Cutting out all of the nonsense, farsiight don’t pretend to offer anything new, rather they claim to do what everybody else does, just better. With 4.9 stars on glassdoor and 5 stars on Clutch, they certainly have the numbers to prove it. Specialising in Performance Creative work, though with a hand towards more technical facets of strategy building too, they’ve put their skills to the job with clients like Cycology, Blackmilk and Bare. Get in touch via the form on the website or call the Brisbane office on 1300 744 448.
Contact: growth@farsiight.com
Parachute
Despite the name, Parachute isn’t just for those emergency situations in marketing. Oh no, their bread and butter is taking you from the ground up to new heights, by amplifying your message and upscaling your growth. They also do it all, from UX Design to email marketing, most recently seeing success with their client the Royal Flying Doctor Service after developing a comprehensive social strategy from an initial up and down 2 step campaign.
Get in touch to find out more today:
Phone: (02) 9188 4493
Contact: ask.us@parachutedigital.com.au
Willow & Blake
Based out of Victoria, Willow and Blake are a sleek agency, with an eye to aesthetics and a talent for making you look good. They’ve worked with The DOM Brand Campaign, seeing massive success with their ‘Missing Models’ strategy, as well as popular surf and healthy eating brands. To see how their style can benefit your voice, and ROI today, get in touch:
Phone: (+61) 03 9046 2595
Contact: willow@willowandblake.com
Devotion
Devotion’s user-centric approach prioritises relationship building to ensure long-term and sustainable brand growth. Their ongoing support never leaves you high and dry and their modus operandi spans the technical architecture behind actually building a digital campaign, to the more creative sides that go along with the UI and UX Design going into it. Recently, they’ve been able to secure a 14,386% increase in contact submissions for Luxaflex and a 550% increase in conversions for LGT Crestone. Not bad, right! To see similar successes for your company, contact them today:
Phone: +61 2 9356 7900
Contact: hello@devotion.com.au
Holiday
Aptly named, with Holiday you can leave the stress behind. A full-service creative agency based out of Sydney, they’re experienced in taking both nascent and established companies by the hand through the thicket of the marketing world – in their own words – in “yacht-casual style”. They’ve worked with Ganellen, Incu, Mercer and Nest – as well as heaps of other big brand names too. Needing a break yourself? Reach out now:
Phone: +61 2 8052 3321
Contact: hello@madeby.holiday
AEK Media
With roots in Sydney and Melbourne but operating country-wide, AEK Media pride themselves on being a down-the-line Goldilocks option for companies looking for something midsize and highly specialised to help them out. Their team of high performance marketers recently saw success with Tasman Eco – seeing a 115% increase in average monthly sales through a two-pronged site development and UX enhancement campaign. Interested to find out more? Sign up for a free consultation on the site today.
Unify
With their office in Subiaco, outside of Perth, Unify have wrangled an impressive catalogue of happy clients by offering a collaborative and accountable option for all things SEO, Content, and Organic Social. Their case studies range from Medical companies to Housing Developments to Tourism. Want to find out more? Reach them via the site or by email:
Contact: hello@unify.net.au
Shout
JBL, Cocobella and Porshce, to name but a few of Shout’s impressive client catalogue. With a business-first, profit-oriented marketing approach, they guarantee – that’s right, guarantee – growth in your traffic and an upwards scaling of your audience. Alongside more typical Socials services, Shout also offers everything from Inbound marketing to Crypto marketing and Data Transformation. To get an X-Chart detailing their projected growth of your brand, get in touch via the website, or call them on 1300 122 110.
Digital Nomads HQ
Digital nomads don’t care whether you’re just starting out, or if you’ve been a player for a long time. They offer a plethora of services to suit your placement on the journey towards growing your brand: Google Ads, Web Design, SEO, Meta Marketing, and CRO (Conversion Rate Optimisation) to name but a few. They also excel at locating and recruiting local talent, putting these skills to the test in campaigns for Soulful Stayz, CocoCoast and 4Tune Automotive and seeing incredible results. Find out more via their website or calling them today on 1300 633 100.
Saatchi & Saatchi Australia
So good they named it twice. “No” doesn’t really appear in Saatchi’s vocabulary. They aim to abide, always, by the mantra that nothing is impossible. And certainly their track record over the last 40 years would appear to prove that so. With impressive recent campaigns for Toyota, Vodafone and Heineken, the agency provides in-house strategy building services. Their returning clients over the years certainly speaks volumes for what they can deliver. Sounds like what you’re after? Call them today: (02) 8264 1111.
Digital Hitmen
Aggressive name? Yeah, ok, maybe. But it certainly speaks to the truth that Digital Hitmen are merciless when it comes to delivering for you. Taking a look at a recent case study of their work, it’s clear to see this in action. The agency provided key SEO strategy for the Online Flooring Store in Australia, seeing a 704% increase in organic sessions for the e-commerce business, and a 307% increase in page views. That’s not half bad. Interested in how they did it, and how they can do it for you?
Phone: 1300 615 252
Contact: info@digitalhitmen.com.au
The Works
Proud of its humble roots, The Works started out in the back of the owner’s van, before stampeding to success in the growth creation sector as a pioneer in all things social media when it comes to purpose-driven and impactful campaigns. They operate at the intersectionbetween culture, connection and technology – recently showcasing their skills at Vivid Sydney and attracting over 3 millions attendees for the event. The company operates in both Australia and New Zealand; get in touch today by dialling +61 2 9493 6550!
Viabrand
From the planning to the designing and finally to perfecting the launch, Viabrand excels at escorting Australian clients along the path towards brand growth and performance optimisation. With expertise in campaign building and management, they pride themselves on being business-savvy – recently demonstrating their talent with natural resource sector client Aletek. See how you can partner up by booking a free introductory session on their website or calling 1300 876 080 today.
The Walk
From Video-Marketing, to Content Creation, Branding design and Social Media, The Walk lives up to its name by following through on their promises to boost the volume on your message and drive growth for your brand. Their proven success in generating leads and hiking up ROI has seen them accrue business with other development agencies such as Butterfly and BusinessHub. See how they do it by getting in touch:
Phone: +61 (0) 3 9973 0204
Contact: talk@thewalk.au
Rock Agency
Sharper, and stronger, than Scissors and adept at making you Paper, Rock is a diverse team of creatives and strategists whose work spans the Creative, Development and Digital Marketing phases of your journey towards higher ROI and improved audience metrics. Specialising in the domestic market, their clientele shines with names like Get Active Victoria, Wanderlust Australia and Hanish & Andy. Contact them to find out more:
Phone: +613 8840 0841
Contact: hello@rockagency.com.au
3AM Ideas
Never usually a good idea, these 3AM Ideas break the mould. Based out of Perth, this full-service holistic marketing agency aims to generate, and prove numerically, their impact on your ROI asap. Rated 5 stars on Google, they’ve been able to put their skillset to work through SEO and Design campaigns with clients like Aquapax, Smileon Perth and Agh Law. Want to get in touch? See below!
Phone: +61 8 6118 2997
Contact: info@3amideas.com.au
Green Hat
Specialising in B2B marketing, Green Hat are masters at rethinking the traditional and turning it on its head. Take their approach to pipeline structuring and management, for instance; Green Hat build intent-based campaigns to locate ‘in-market’ buyers via a tried-and-tested playbook of content syndication, sales enablement and automation. It’s worked for clients like Nestle and JB Hi-Fi, perhaps it could work for you.
Call today: +61 (3) 9290 9777
Lickyourphone Media
As niche as they are a delight to work with, Lickyourphone specialise in building Social plans for the hospitality sector in general and restaurants in particular. Providing both the ingredients as well as time-tested recipes, their accolades speak for themselves, allowing the company to secure 10 awards, so far, as well as 12 finalist positions for being the Best Social Media Agency! If I were to say McDonald’s, Ben & Jerry’s, Pepsi and Coca-Cola, I wouldn’t even have began to scratch the surface of the blue chip clientele Lickyourphone can boast. Want to be one of them? Use the site or call 1300 181 311.
Luminary
Luminary has 25 years in the game, and it shows. That quarter-century has seen them hone their skills as providers of a unique catalogue of performance optimization services, from agile-focused delivery tools to UX Design and analytics audits. Not to mention they also, rightly, take enormous pride in striving for carbon neutrality and having a minimal footprint. That means, as they help you – along with companies like UNICEF, Fuso or even the Magistrates Court of Victoria, win – the planet doesn’t lose out.
Phone: 1300 554 891
Contact: hi@luminary.com
Emote Digital
Since 2001, this Melbourne-based digital marketing behemoth has seen enormous success in building long-standing platform ads and campaign frameworks for brands like Puma, Suzuki and Knog. Offering tune-ups as well as full-blown digital makeovers, they work to tailor what they have to exactly what you need. Want to see how they can make what they have work for you? Book a meeting through the website or drop them a line or a call at (03) 9855 2304.
Sydney Digital Marketing Agency
It doesn’t matter if you’re brand new, or a seasoned veteran of the social media scape, SDM are open to all. They work to advance dramatically the performance of quality lead generation using Paid Social, like Google Ads, SEO and comprehensive Social Media Marketing campaigns. Unsure of their reputation? Try asking BMW, Audi, Radio Velvet or Elevate! Try calling SDM today, or drop them a line via the site: 02 8261 0901
Rocket Agency
The Best Medium SEO Agency of the year 2024, according to APAC Search Awards, Rocket aren’t shy about their achievements. With offices in Sydney and Melbourne, the agency boasts numerous impressive returns on their work in recent times. From 25% ROI boosts via multi-channel eCommerce campaign work for brands like Attaquier, to 86% SaaS Lead Target growth for Tall Emu within 3 months of working with the company, Rocket has the numbers to back themselves up. Find out more on the site, or by calling: 1300 059 620.
Natures Agency
Natures focus on a two-pronged method to driving growth, prioritising SEO management and Social Media Marketing. Their impressive roster of local Influencer talent, as well as experience harnessing the power of UGC, makes them a strong contender in the Australian marketing scene. Recently they’ve worked with Mortlock Timber, Anna Quan and Faddom and have seen awesome results. Get in touch by filling out a form on their website today!
Paradox Marketing
The affordable option. Paradox aims to provide all the marketing you could ask for, for cheaper than it would cost to hire a single FTE employee. Highly attuned to the specific, yet spread out globally, the agency currently holds bases in 5 countries and boasts clients in over 30. That’s seen them transport their skills in CRM strategy, SEO and HubSpots most recently to Hummingbird in California and Express Fulfilment in Oz. Want to find out more? (08) 7200 1237.
Piccolo
Piccolo is an Australian PR company with an edge. They’ve put in the ground work, establishing long-standing relationships with brands like Vogue, Belle and Honey – effectively preparing that launchpad for you to spring to new growth heights and scale your audience. Contact them today to find out how they can help you.
Phone: 0415 423 832
Contact: hello@piccolopr.com.au
Neon Treehouse
New, fresh, sexy, Neon Treehouse don’t like to be seen like all the rest.They offer a full-funnel, bells and whistles marketing approach from their offices in Melbourne, Adelaide, Sydney AND Brisbane. From an initial audit, they’ll work out exactly what it is that could be working better for you and from there, they’ll develop a comprehensive design rework from the ground up before repackaging your story via Google Ads, HTML5 and Socials and boosting your SEO so that you can show off the good work. Call today: (08) 8470 1714.
Webential
Having just turned 10, Webential have fine-tuned their capabilities, making them experts at curating campaigns that put the authenticity of your brand’s identity square and centre. Their three step approach – (1) Incubate, (2) Build, and (3) Grow – is an umbrella for a myriad of services from White Label to Web Design and SEO. They’ve recently seen numerical success with brands like Sniffspace, DecoGlaze and Worthy Parts, illustrating both effectiveness in their pledges and versatility in their ability as a storyteller. Reach out today!
Contact: hello@webential.com
HOW TO CHOOSE THE RIGHT AGENCY FOR YOUR BUSINESS
So, that’s a lot of information.
Where to get started? Who’s really going to stand out for you and your business?
Only you can solve that problem properly, but here are a few things to ask yourself when coming up with an answer.
1) What Are Your Marketing Needs?
What, exactly, is it that you need from a marketing agency?
Do you need some PR after a difficult situation? Or perhaps a company that’s going to take your nascent company to new heights?
Maybe you’re already on the rise, but need a few technical helping hands when it comes to the nitty gritty of CRM and SEO…
Whatever it is, making sure that you’re matched with a partner who has a track record in solving your unique problem is hugely important.
2) Do They Meet Your Budget?
Ok, so nobody really wants to talk about money here, but bear with me for a second. Being realistic with your budget and the costs of a new marketing relationship is critical.
Take care to get as many quotes as possible. Drop by for a coffee or two. Call people on the phone. Don’t stop searching until you’re satisfied with a deal that works for you.
3) Does Their Expertise Fit You?
It’s all well and good having a trophy cabinet of impressive sounding awards and testimonials out of the wazoo, but if the skillset doesn’t suit the problem, there’s really no point in starting the relationship.
You wouldn’t ask a baker to fix your car, or a suit-maker to mow your lawn. Well, you shouldn’t get a PR specialist to spear your SEO strategy either, or vice versa. Take care in the initial conversations to make sure the fit is as good as it can be.
IN SHORT
So, that all making sense? Excellent.
Let’s recap.
Australia is a fantastic place for marketing in 2024, but with so much talent in one place, choosing the best fit for your marketing needs has never been more important if you want a slice of the forecasted-ly HUGE pie.
When selecting an agency to work with, first and foremost consider the fit. Does it feel comfortable? Are you well taken care of? Are you set to see results based on what that company is known for and how that matches up with your needs? If you can answer yes to all, you’ve found your team!
Have a look around at the services these companies are offering, what sort of standing do they have in the market? Who have they worked with? Have they been recognised with any
awards? If a company peaks your interest, go on and reach out! More information is never a problem.
With that in mind, get in touch with Social Chameleon today for more help on selecting an Australian marketing mate!
Hooroo!
