The Challenge
An award winning and leading medical aesthetics training company in the UK is one of our longest-standing clients, and we provide them with a variety of digital marketing services. In June 2021, we took over the management of the client’s SEO strategy after coordinating the re-launch of their website.
The client was looking to increase their market share in the highly competitive aesthetics industry, and establish themselves as the leading aesthetics trainer for highly qualified medical professionals in the UK, with a strong emphasis on patient care. This presented the challenge of balancing generating as much traffic and as many leads as possible for the client, while keeping a focus on targeting medical professionals. This is essential to maintain the client’s reputation as only delivering the highest quality training to ensure patient safety is prioritised.
Our Solution
We started by significantly transformed the client’s SEO strategy to include the following:
We also worked with the client’s web developer to monitor any site issues and ensure that the user experience on the site was positive.
Following on from our initial strategy, we have continued to make SEO improvements for the client by expanding its keyword focus to include higher volume search terms to ensure they were reaching the same audience as its competitors. At the same time, we created content around the client’s most popular and profitable course.
Over the last 12 months, Social Chameleon transformed the client’s SEO strategy further by expanding its keyword focus to higher volume search terms to ensure the client was reaching the same people as its competitors. At the same time, we created content focused on the client’s most popular and profitable courses. We carried out reviews of metadata, and alt text.
Results
After just 5 months of taking over the client’s SEO, they experienced month-on-month growth, with a 38.3% increase in users and 30.6% increase in site sessions.
We have continued to work with the client in an increased capacity. We have expanded their SEO strategy, including looking at keywords with a higher search volume, as well as creating content around the client’s most popular and profitable courses.
Over the last 12 months, we have seen significant growth, with
compared to the previous year. This shows that our strategy not only effectively generated more traffic for the website, but also that the traffic was higher quality and more engaged with the site, increasing the likelihood of conversions.
In addition to this, we have continued to audit and make improvements to the user experience on the site, to enable the client to convert as many leads as possible. This demonstrates the client’s satisfaction with our work and their trust in our digital expertise across all stages of their customer journey.
