The Challenge
This client is Pure Audio, a global leader in the radio and audio space. They were once the leading radio manufacturer in the UK, but were looking to recapture some market share following the growth of other major competitors within the audio space.
As they embarked on a revitalisation journey for the brand, they sought our expertise to spearhead the rollout of their refreshed brand identity. As part of this refresh, they wanted to overhaul their previous social media content and develop a strong association between their products and new branding.
Our Solution
After conducting rigorous competitor analysis, we decided to pivot towards product-centric content, prioritising photography and video formats over the brand’s previously graphic-heavy style.
To bolster our campaign, we crafted a dynamic series of videos which not only highlighted the brand’s product range, but also depicted various scenarios, curated to resonate with our intended audience. The videos were strategically deployed as a pre-Christmas campaign to leverage the festive season and hone-in on consumer engagement. We executed four key concepts which demonstrated Pure’s adaptability and modern relevance across various lifestyles and audience demographics.
Results
The dynamic campaign ran for just under a month in November, and highlighted Pure’s #joyfullistening initiative. The videos gained over 370,000 views and reached over 1 Million impressions. The client was thrilled with the campaign, and the videos led to an uptick of purchases for Christmas. Below are two of the campaign videos that were created for the client.
Video Link(s):
