Researching relevant influencers for your influencer marketing campaign is laborious and difficult without the right softwares and industry knowledge. However, softwares is expensive and often the costs outweigh the benefits – especially for brands only running 1-2 influencer campaigns per year. As a specialist social media and influencer marketing agency, these softwares are the bread and butter of our influencer campaigns – we have the very best tools and we know how to use them efficiently to develop targeted lists of relevant influencers for campaigns. Alongside this, our in-house influencer team have extensive knowledge of influencers across a wide range of platforms and industries, often allowing us to call on influencers we know or have worked with before.

Whilst often overlooked, vetting is arguably one of the most important aspects of influencer marketing. It helps ensure that the influencers shortlisted are qualified for your campaign and that their audience base aligns with the target audience for the campaign. Perhaps most importantly, vetting also allows us to ensure that the influencer hasn’t worked with competitors, or worked with brands or industries that go against your business’ ethics or values. Our rigorous vetting process helps give brands the peace of mind that campaigns will deliver a return on investment, and won’t result in potential brand reputational issues.

Drawing up contracts with influencers can be time-consuming and requires flexibility for different creators – whilst also staying firm on fundamentals that protect your brand and your investment. 

Unlike other agencies, we offer an in-house legal Director (also a practising Barrister in Commercial Law at the London bar) who is able to assist with the proper construction and amendment of contracts between brands and creators to ensure all parties are clear on inputs, outputs and rights.

Effective evaluation of influencer campaign performance often relies on obtaining the relevant data for the campaign from participating influencers. Through our influencer management team we remove the stress of trying to get data out of influencers by managing the relationship for you.

When paired with effective vetting and a proper contract with clear deliverables, we are consistently able to present clients with data on ROI, as well as helping them to make informed decisions about ongoing collaborations with high-performing influencers in the future.