Every successful marketing initiative starts with strategy, and SEO is no different. Beyond presenting you with a list of relevant keywords, we take a more holistic approach – looking at all of the opportunities to get your website in front of your target user. From trending topics in the media that we can ‘newsjack’, through to generating YouTube content for high-volume searches. Our strategies are fluid and we go wherever your target audience takes us.

Our on-page optimisation services look at how we can best align your business’ landing pages with user intent. It entails the optimisation of copy for keywords to signal your content’s relevance for user search queries, looking at how we can navigate users towards key landing pages (such as conversion pages) through internal linking and UX principles, and the optimisation of metadata to attract users to your website from SERPs.

Technical SEO is like the backstage crew for a West End play – it’s mostly stuff you can’t see on the front-end of your website, but often it’s where the magic really happens! Here we look at optimising your site for improved site speed, structured data, Hreflang and more. Technical optimisation is largely about ‘labelling’ certain elements of your site to help search engines such as Google understand what it is and how to handle it. This aspect of SEO can have a far-reaching impact – from how certain information about your site is displayed in SERPs through to how users experience your site.

We’ve said it before, and we will say it again, SEO, PR & Social strategies all mean nothing if you don’t have great content. The best SEO experts in the world can do a great job at making users land on your site – but they won’t stay there for long if the content you provide is sub-par! Our extensive network of freelance copywriting experts work closely with our SEO specialists to understand what users are searching for and how we can provide genuinely useful resources that satisfy their search queries. Great content equals great user experiences, which is reflected in session time on your site and more backlinks to your content, both of which signal to Google that your content is valuable and deserving of page one ranking.

If you’re looking for old-school link-building that’s not us – and nor should you expect that from any SEO agency worth their salt! Link-building ‘tactics’ are a thing of the past. In lieu, we offer digital PR – a communications service that aims to build backlinks towards your site as a by-product of creating and distributing genuinely relevant and engaging content. Much like traditional PR services, here we work with your business -and relevant team members – to get placements in online articles from relevant and high-end publications. From offering expert input on journalist stories, through to developing guest articles, digital PR is an invaluable aspect of a strong SEO approach, but will also add so much extra value to your organisation’s awareness and thought leadership objectives.

Google is not losing its title as the search engine supernova anytime soon, but statistics show that more and more people are turning to social media platforms such as TikTok to perform the searches that were once destined for Google.

Social SEO is about increasing awareness by increasing visibility on social media, when people are searching for companies like yours, or similar services to the ones you provide. 

This includes things like hashtags and keywords, tagging your location, commenting on other posts, others tagging you, and of course the holy grail, creating content which goes viral! As the pioneers of social SEO in the UK, we feel confident in asserting that there really isn’t a service provider out there who can better equip you with the skills and experience in this rapidly growing area of search marketing.