SEARCH ENGINE OPTIMISATION (SEO)
AN INTRODUCTION TO SEO
75% of online users never scroll past the first page of Google Search results. As such, it’s imperative for brands to be listed on the first page of Google to ensure that they are found by their target market.
Like any other business, Google prioritises the experience of its users – using their online algorithm to sift through websites and rank them in order of relevance for each online search. An SEO company will help you to optimise your content and improve your site’s overall structure and health to signal to Google that it is a relevant and reliable source of information for your specific industry.
What we offer
Meet our SEO Team
Digital Marketing Specialist
SEO stands for Search Engine Optimisation: the process of optimising your website so that it ranks higher on Google. An SEO expert or SEO specialist is someone who knows how to get more, relevant traffic to your website and increase conversions. Amongst our team, we have many digital marketers who specialise in SEO services, with proven results.
In this consumer-led, digital era it is imperative that businesses put in place a strong SEO strategy, formulated by expert SEO consultants. Most consumers now search online to find a new product or service before choosing to buy, so it’s crucial that you use an effective SEO agency that can ensure that your website is ranking on the first page for common search terms.
Yes, you can absolutely do SEO (Search Engine Optimization) on your own. We'd encourage everyone to make an effort on their own SEO. Because it's important for the general health and quality of the internet as a whole. Our aim when doing SEO is to provide a quality experience to an end user, helping them to find the right content for their search. We understand not everyone can work with an agency, but we'd still encourage
SEO itself is not a paid service; it is a strategy that involves optimizing your website to improve its organic visibility on search engines. The core principles and techniques of SEO are typically free to implement. However, there might be some costs associated with certain tools, resources, or services that can aid in your SEO efforts.
Keywords are words or phrases that people use when conducting a search on search engines like Google, Bing, or Yahoo. In the context of SEO (Search Engine Optimization), keywords play a crucial role in helping search engines understand the content and relevance of web pages. When a user enters a query into a search engine, the search engine's algorithm scans its database for web pages that contain the keywords related to the search query.
For example, if someone is looking for information about "best smartphones," their search query contains the keyword "best smartphones." The search engine will then display a list of web pages that it believes are relevant to that keyword.
There are two main types of keywords:
Short-tail keywords: These are short and often generic keywords with one or two words, such as "smartphones," "SEO," or "shoes." Short-tail keywords usually have high search volumes, but they are also highly competitive.
Long-tail keywords: These are longer and more specific phrases that typically contain three or more words, such as "best smartphones under $500," "SEO tips for beginners," or "comfortable running shoes for flat feet." Long-tail keywords have lower search volumes but are more targeted and less competitive.
Keywords are essential for SEO because:
Relevance: By including relevant keywords in your website's content, search engines can better understand what your page is about and when to display it in search results.
Ranking: When your website contains keywords that match a user's search query, it has a higher chance of ranking higher in search results.
Traffic: Targeting the right keywords can attract more relevant organic traffic to your website.
When conducting SEO, it's crucial to perform keyword research to identify the most relevant and valuable keywords for your content. Tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer can help you discover popular keywords, search volumes, and competition levels, allowing you to optimize your content and improve your website's visibility on search engines.
The time it takes for SEO (Search Engine Optimization) to show significant results can vary widely depending on several factors. SEO is an ongoing process, not a one-time task. The timeline for SEO success is influenced by factors like the website's current state, competitiveness of keywords, content quality and freshness, website structure and technical SEO, backlink profile, industry and niche, and the consistency and effort invested.
While noticeable improvements may be seen in 4 to 6 months of dedicated SEO work, achieving substantial, long-term success in SEO requires viewing it as an ongoing effort. SEO results are not instant, and patience and persistence are essential in implementing SEO strategies and waiting for the desired outcomes.
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SEO generates business by improving a website's visibility on search engines, making it more accessible to potential customers who are actively searching for relevant products or services. When your website ranks higher in search results, it can lead to increased organic traffic, improved brand credibility and trust, cost-effectiveness compared to traditional advertising, better user experience, local visibility, long-term results, and a competitive advantage over rivals. As a result, SEO can drive more conversions, sales, and overall business growth over time.
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