Social Chameleon Marketing

Owen Parry

Owen comes from a strong and varied background of digital marketing, having spent the last 10 years working across the industry for various clients including nationally recognised solicitors, industry leading banks, and online retailers.

How to get your business to rank on Google

Everybody wants their business to rank at the top of Google searches, don’t they?

And there’s a good reason why.

75% of people will never scroll past the first page on a Google search.

Even if your product or service is totally amazing, it won’t get any sales unless people can find you.

SEO for businesses is a great place to start.

A strong SEO optimised website has the potential to drive huge amounts of traffic that can completely escalate your businesses growth.

If you’re a small business, you more than likely haven’t manged to build up a strong domain authority, nor have any backlinks hence why you are struggling to gain any traction.

Websites that have been live for a long time will most likely dominate search ranking for their desired keywords.

Moreover, these guys have the resources to produce quality content, on a consistent basis and keep on top of their backlink portfolio.

It’s no surprise that on average, a page that ranked in the top 10 was over 2 years old. 

Even though there are already thousands of websites with a strong domain authority, it doesn’t mean that you can’t rank your website – especially if you harness the power of an SEO consultancy.

What is SEO?

SEO is an abbreviation for Search Engine Optimization.

This is the process of optimising your website to get organic traffic through search engine results.

Put simply, SEO for businesses is making changes to your website to make it more customer friendly and attractive, in the hope that search engines, such as Google, will begin to display your content for organic search results.

Search engines have a reputation too.

They are focussed on providing their users with the best and most relevant content.

There are various ways we can show search engines, like Google, that we deserved to be ranked for specific keywords.

Here’s 5 ways to increase the chance of ranking your business on Google:

1. Optimise for mobile.

Over half of all online transactions are via a mobile device.

That’s why when Google indexes your website, they will check if it is mobile responsive.

Go to your website as if you were a customer. This will give you ideas on how to improve the customer experience, on mobile.

The everyday tasks of a website, such as going to the checkout, needs to be a smooth and easy process.

Do you find yourself scrolling tirelessly until you finally reach your products or service?

Or do your images take a decade to load?

2. Optimise for speed

53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.

The ideal website loading time is between 1-2 seconds.

Let’s face it, people lead busy lives and don’t have time to wait around.

If your website takes too long to load, they will most likely go to a competitor’s site to find what they are looking for.

One way that you can reduce your loading time is by compressing your image file size.

You can use online tools to do this, some are free, too.

Another good SEO technique is to add Browser caching to your site. This means that the files will be shared on your readers local computer file.

This way, when a user visits a new page of your website, the process will be much quicker, and it will by-pass the initial loading time.

3. Add blogs to your website;

If you want to rank for some of the most searched for keywords in your niche, you’re going to have to create a lot of stellar content.

The more content you write, the more pages will be indexed by Google, meaning you have a much higher chance of appearing in organic search results.

The average website ranking on Google’s first page produces more than 15 blogs per month.

Yes, that’s right. 15.

You should aim to make your blogs add value and offer your reader guides and tips to help solve their problems or easily answer their questions.

A top tip is to make your blogs engaging by adding images, videos and bullet points to separate important information.

4. Build a backlink portfolio

Having a strong backlink portfolio can definitely help your cause to improve SEO for business.

And it’s not just external links that can benefit your business.

In fact, inbound links have just as much value.

A backlink is a link from another website to yours.

Whereas an internal link is a direct link from one page of your website to another, meaning your customer remains on your site.

5. Maximise your engagement rates

Showing Google, and other search engines, that customers are staying on your website for a long period of time, helps to build your SEO ranking.

It might surprise you to find out that on average, customers spend 15 seconds on a website.

Yes, you have just 15 seconds to capture their attention and persuade them to stick around.

A high bounce rate will have negative implications on your business SEO rating, because it shows search engines that customers aren’t finding what they are looking for on your website.

Some really good ways to increase your engagement rates is to include video content, infographics and images on your website.

Now it’s over to you to put our tips into practice and start to build up your SEO ranking.

We are sure it will make a huge difference to your business sales, leads and traffic.

When a user visits your site from a search engine, they have most likely searched for something in particular, with specific intent.

If you can offer this service or product, the user will be more likely to convert.

Let’s get started on your SEO journey today!

Still unsure how to get your business to rank on the first page of Google? Get in touch with our London-based SEO agency today. We have 7 years of expereince managing SEO for UK businesses across a number of industries. From e-commerce SEO to SEO for law firms and more! Email us on contact@socialchameleon.com or visit our Contact us page to fill out an enquiry form.

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