The rise of social media has unleashed the potential for startups to grow into global brands seemingly overnight. But despite the opportunity that the online world presents, it can be tricky for startups to stand out and win over customers in an increasingly competitive space.
Over the past decade, spending on digital marketing has grown exponentially: by 2024, worldwide digital advertising spend is predicted to reach a staggering $645 billion. As businesses continue to prioritise digital marketing spending and use increasingly sophisticated tools and methods to gain a competitive edge, it isn’t enough for businesses to simply have a website or be on social media.
That’s why hiring a digital marketing agency, and the expertise that comes with it, can be one of the fastest ways to take your startup to the next level.
What does a digital marketing agency do?
In a world where your customers are likely to find your business via a Google search or on social media, a strong online presence is essential. Digital marketing is a key tool that can promote your business to an almost unlimited customer base.
A digital marketing agency consists of a team of experts who use their digital prowess to help brands and individuals to improve their online presence and achieve their goals. Some of the services offered by digital marketing agencies include:
- Social media management
- Search engine optimisation (SEO)
- Content marketing
- Pay Per Click (PPC) advertising
- Online reputation management
What are the Benefits of Hiring a Digital Marketing Agency for Startups?
From helping your website to stand out in Google searches, to refining your overall marketing strategy and improving customer engagement and loyalty, a digital marketing agency for startups could be one of the savviest investments you can make. In our digital-first world, it’s no wonder that 72% of overall marketing budget now gets spent on digital channels.
Just some of the outcomes that a digital marketing agency can deliver for your business include:
- Increased sales
- Improved engagement
- Better brand awareness
- Nurturing existing customer relationships
- Building a strong brand that resonates with your intended audience
Reasons to Hire a Digital Marketing Agency
Access to a range of expertise
Like anything else, digital marketing is a skill that takes experience and effort to master, so it makes sense to leave it to the experts.
When you hire a digital marketing agency, you don’t just access a single service, but a range of experts in the field, who can use their complimentary skills to create a bespoke digital marketing strategy for your business. Yes, you could pay for a range of skills separately by hiring different freelancers, but the extensive pool of talent at an agency means that you get more value for your investment, as well as the improved cohesion that comes from working with a single agency.
At Social Chameleon, our team of experts offer a full suite of services to suit all of your digital marketing needs and create a bespoke marketing plan that is tailored to your business and provides fantastic results.
Audit your online presence
No one knows your business better than you, but that can often make it hard to be objective. A digital marketing agency will conduct a full audit of your current strategy and provide a fresh set of ideas for your new digital marketing strategy, backed up by their expertise.
A digital marketing agency can also shed light on errors that you might be making and help you ensure the best return on investment from your marketing budget.
Get clear on your strategy
Having goals for your online presence without a strong digital marketing strategy is a bit like setting off on a journey without plotting your course; you might know where you want to go but it isn’t likely that you will get there. With the help of digital marketing experts, you can set clear, measurable goals for your digital marketing campaigns, and provide the tools and knowledge to help you get there.
Our digital marketing agency knows what works, having worked with an extensive range of satisfied clients across numerous industries.
Access to data and analytics
One of the most compelling reasons to invest in a digital marketing agency is the fact that the results of your strategy can be regularly measured and analysed against your KPIs.
A digital marketing agency will continually monitor the success of their strategy through measuring factors such as engagement, people who have visited your website, the performance of online ads and much more, and make suggestions about how this can be improved.
As well as gathering this data, digital marketing agencies can use this insight to make suggestions on how to adapt your strategy, ensuring that your strategy is continually optimised to get the best return on investment.
More time to focus
As a startup founder, you will likely have to switch between many different roles, from finance to marketing and the day-to-day running of your business. Although wearing many hats can feel like a rite of passage in the startup world, it is impossible to be an expert at everything and, by taking too much on, you will likely be selling your digital marketing strategy short.
Advertising your services online, creating content and engaging with customers all takes up valuable time, and can take you away from the day-to-day management of your startup. Also, your skills as a startup founder could probably be better used elsewhere.
Bringing a team of digital marketing experts onboard can help you carve a path for success and free up extra time to focus your attention on growing your business.
Improved ROI
We know how important it is as a startup to be savvy with spending, especially when you are getting off the ground. Although it might seem like a way to cut costs in the short-term, taking your startup’s digital marketing strategy into your own hands could mean that you risk wasting a lot of time and money. For example, no matter how much you spend on social media advertising, it won’t work as hoped if you’re advertising on the wrong platforms or if content creation isn’t up to scratch.
In the startup world, mistakes can be very costly so it pays to get it right the first time, especially if you are working with a limited marketing budget. Working with a digital marketing agency for startups means that your marketing strategy is in the hands of the experts, who will help you to make the right choices for maximum ROI.
Ready to Take your Startup to New Heights?
Digital marketing has never been more vital for businesses, but fierce competition online coupled with a rapidly-evolving industry means that you can easily lose your way. In the make-or-break world of startups, it pays to have the digital marketing experts on your side.
At Social Chameleon, we are proud to be the first choice digital marketing agency for startups, Fortune 500 companies and global leaders in a range of industries. Whatever your business goals, our team of experts are on hand to help you achieve stratospheric growth online. To find out more and to book a chat with our expert team, get in touch today.
