-
Back to all social media services
Instagram And You.
You have seconds to get someone’s attention on Instagram. The world’s fourth largest social media platform has 2.04 billion monthly active users. On average, they spend 33 minutes per day browsing. They’ll see thousands of words and images in that time. How do you get them to stop scrolling at your brand?
Our dedicated Instagram team understands how to create compelling content that will win attention, forge connections with your audience and create a community around your brand. Yes, they know how to play the algorithm, but this isn’t their focus. The team pulls together creativity and a meticulous understanding of data to create a tailored strategy plan that will
get you engagement.
A Wild Mind and a disciplined eye
-
Instagram is highly visual. Our team will guide your brand in creating a cohesive visual style that will ensure brand recognition; whilst also staying true to your values and identity. -
We will help you create captivating content – photos, captions, Reels and Stories – that showcase what your company does and make your audience want to join your journey. -
Our team knows how to use Hashtags to maximum impact to increase the footfall to your profile page, and engage with complementary companies and hot topics that matter to your brand. -
As winner of the Social Media Agency of the Year, we have enviable relationships with influencers, who can increase your brand’s reach and credibility. -
Key to our creativity is totally understanding and respecting what your brand does, what it stands for and what your aspirations are for it. Every post, comment, mention and message is therefore both innovative and authentic. Your audience will feel that you know them – and you’re listening to them.
Its all in the numbers
-
Our team begins by doing a deep dive into the Instagram space your brand is hoping to make an impact in. It will benchmark competitors; and look at brands and influencers that complement you. -
For e-commerce brands, the team will analyse what possibilities Instagram’s shopping features could offer; and provide projections based on competitor brands. -
The team will create a comprehensive profile of your target demographic, including what brands have caught users’ imaginations; what they care about and how they behave online. -
The team will scrutinise your brand’s past performance using Instagram Insights. It will also look at your social media presence on other platforms for opportunities for cross-promotion and to ensure consistency of brand voice. -
Once the campaign kicks off, the team will use real-time analytics to track engagement and uptake.
Our Instagram strategies are authentic and always dynamic. It’s anticipated that Instagram ad revenue will reach $59.6 billion in 2024. It’s an exciting and versatile platform that allows brands to push the envelope on creativity whilst also engaging meaningfully with their audience. The Instagram specialists work within the wider Social Media Marketing team and so brands have access to collective decades of knowledge, imagination and innovation. The team knows how to get attention and how to keep it.