The Ancient Greeks had the auditorium. The Romans, carrier pigeons. The 20th Century, paper and television. Now, Social Media runs the game. However ideas have been spread in the past, the power of billions – that’s with a b! – of interconnected users for determining Growth, Perception and Success cannot be understated.
94% of all Internet users are on social media. Now that’s a big number. A really big number.
So how do you go about approaching this audience? Fine-tuning it, making it your own and identifying your fans? Crafting content that hits, and dialling up the volume on your place in the market? We’re so glad you asked.
Our Social Media Strategy leads can help. Industry veterans, they read the market so that you don’t have to. Fluent in algorithmic change; Creative in design; and meticulously Technical in the art of drawing it all together, they’re seasoned in the knack of making you look exactly the way you should.
What’s more, they’ll make sure everybody who counts sees it too.
Social Media gets thrown around a lot in marketing conversations these days and it’s hard not to get bogged down by agencies using the buzz-wordy language of “synergies”, “optimisation” and “algorithmic enhancers”!
We do things differently. We talk plainly and we deliver results.
Our approach to your Social Media is goal-oriented and content-led. We combine an in-depth knowledge of industry trends with a tailored and organic reading of your company’s DNA to develop, package and deliver at the right time content that stands out above the noise.
That means that your Social Media is built to exploit spaces in the sector where your voice isn’t as loud as it should be. It means using cross-channel and intra-community consumer feedback to respond organically to what your audience is asking for. And it means doing all of this with an eye to the future, meeting content demands well before your cookie-cutter competitors even know what to look for.
Still not convinced?
Without a Social Media strategy, companies in effect write the letter without ever buying a stamp. Or even knowing the address.
Without it, companies forego:
They find themselves awash in a sea of competing voices, without a narrative to hang onto or a scheduling strategy to keep buoyant, or indeed a way of keeping their voice heard.
When you consider that the number of Social Media users worldwide increased from 320 million between January 2023 and January 2024, or that the market amasses more than $200 billion a year in ads alone, it’s not hard to see the importance of a helping hand to lead you through the thicket.
Let’s get you where you need to be.
Get In Touch Now To See How We Can Help.
