Lizzie has several years of experience working with content creation and management. She achieved a BA (Hons) in English Literature from the University of Birmingham, before developing a career in PR and comms.

Which Social Media Platform Best Reaches your Target Market?

It’s no question that social media marketing plays a vital role in any business’s growth plan.

In fact, many online marketers say that social media has helped to increase their brand’s exposure, which means that if you’re not using this tool, you’re missing out on a big opportunity!

But with so many apps and so much choice, it can be daunting to those new to social media. The good news is, we have narrowed down the best social media marketing apps to the most popular and widely used. In this blog, we will look into the demographics of each platform and discuss how it can be used to help you fulfil your marketing goals.


Number of monthly users: 2+ billion

Demographic: Men and women, aged 18-65

With more than 2 billion active users, Facebook remains one of the most popular social networking platforms. As a result of this huge user base and diverse demographic, businesses can almost certainly find their target audience on this site, making it a vital part of any social media marketing strategy.

The platform allows you to share and promote your blog links, keep on top of customer service enquiries through messenger and share any promotions in your business. Image and video content perform best on Facebook, in comparison to shorter text only based posts. You can also benefit from Facebook’s leading paid advertising platform to promote your business and drive more traffic to your website.

Some of industries which benefit most from Facebook advertising include fashion, e-commerce and entertainment.


Number of monthly users: 350+ million

Demographic: Men and women, aged 18-49

Twitter is a widely used social media platform with millions of engaged and active users from across the globe.

Twitter thrives off short and snappy text-based posts. In fact, the platform has a character limit of 280 or less – meaning you have to make your tweets concise, interesting and most of all, engaging. Now, this isn’t easy to do, but if you get it right, people can retweet your posts enabling you to reach a much bigger audience and new potential customers.

Twitter is one of the best social media platforms for expanding your brand awareness, as long as you have a solid social media marketing strategy to hand.

A great example that you might have seen recently is from the team behind Aldi’s twitter page. Following their recent scandal about Colin the Caterpillar cakes, the Aldi admin got creative with their tweets which were sopopular that they caught media attention and got pretty much everyone talking about them – isn’t that what marketing is all about, hey?


Number of monthly users: 310+ million

Demographic: Men and women, aged 25-64

LinkedIn is the go-to social media platform when it comes to B2B marketing. It is mainly used as a professional platform where businesses and professionals share work-related content. It’s a great place to share any changes that occur in your company, industry news and how you adapt to current market trends.

This social media platform is one of the best if lead generation is one of your goals. It’s a place where you can establish your company as a trusted brand, build authority in your niche and engage leads through direct LinkedIn conversations.


Number of monthly users: 1+ billion

Demographic: Men and women, aged 18-64

The majority of Instagram’s users are under the age of 25, making it a great social media marketing tool for businesses targeting a younger audience.

Instagram is the place to be for companies sharing visual content and eye-catching images – acting a little like an art gallery of photographs! Short videos also prove to bring in a good amount of engagement on this platform, and the ability to post on your Instagram story daily helps brands reach customers on a more personal and relatable level.

Similarly to Twitter, make sure to use industry relevant hashtags to help boost your post’s reach, as well as adding a location to your posts too.

Any business can have a successful Instagram presence, although the platform works best for lifestyle and visual brands that benefit from the ability to show off their products with engaging imagery.


Number of monthly users: Over 800 million

Demographic: “Gen-Z”, aged 16-24

TikTok is one of the fastest growing social media networks in the world right now. With over 2 billiondownloads, it’s the place to be for Generation Z. The younger generation are now gradually moving away from the big plays such as Facebook and Instagram and starting to adopt new and more fun apps like TikTok. This makes it a very appealing marketing tool for businesses looking to reach a young audience.

It benefits from the ongoing trend of video marketing, which isn’t going away any time soon. In fact, research suggested that 86% of people would love to see more video content from brands that they like. TikTok is a great way to include video in your social media marketing strategy, with tutorials, behind-the-scenes, product launches and user-generated content being some of the most popular hits!

Although you could say that TikTok is still in its infancy, some major brands have started working with influencers on the platform to extend their reach to a younger audience, which you could be doing too.

How we can help

At Social Chameleon, we have been working with brands on their social media presence for over seven years helping to increase brand awareness, drive more website traffic and ultimately build a community of followers.

Social media is a widely accessible and very powerful marketing tool, which makes it very appealing to businesses looking to market their products or services. However, as its popularity grows, competition has become fierce and using an experienced social media agency like us will help you skip past your competitors in the race to adopting new customers.

Get in touch with us today to find out more about how we can help you and your business!  

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