Editing is everything. It’s where you start to pull the pieces of your narrative together. Where you bring together all the different parts of your video content into one succinct storyline.
There’s a reason people talk about films being made or broken in the edit. It’s a crucial part of creating video content that is compelling, engaging and memorable. And in a market which only ever grows more dominated by video content it’s more important than ever before to have a company that knows what to keep from what to cut.
It’s the process of all the work that goes from taking the rough cut of video you’ve shot and whips it into a compelling piece of content. So, this involves processes like taking the raw footage you’ve got and cutting it down to the right length and putting those different pieces together. Processes such as sequencing (deciding the order of your shots and footage) and transitions (how you move through those shots) allow you tell your story in the strongest way. It’s a vital part of making your content visually appealing. It can use colour correction, grading or visual effects to enhance how your video looks. Great video needs to sound good as well as look good. Video editing can clear up audio or add soundtracking (in a way that works with your visuals).
