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Content Marketing

AN INTRODUCTION TO CONTENT MARKETING

Chances are, you’ve heard the term “content is king”. Overused as this phrase my be, there is a lot of truth in it.

In an era driven by digital media, everything users see and interactive with online can be defined as content. From blog posts and videos to webinars and social media posts – everything available online for users is competing for online ‘real-estate’ (i.e. top viewership).

So why do some pieces of content become viral whilst others slip through the net with virtually no views? Whilst there are many factors that influence the success of a piece of content, largely it boils down to three key factors: quality, relevance, and timing.

Content should usually fall into (at least) one of the following categories: aspirational, educational, humorous, relatable or thought-provoking. A company’s ability to engage its target audience will usually be defined by its ability to produce content that consistently resonates with that audience. A content marketing strategy forces businesses to understand what their target market cares about and to think about how they can cater for it.

Content is the single most important factor in defining success across all digital marketing activities. Without industry-leading content, your social, SEO and PR strategies are redundant.

What we offer

Meet our content leads

Damian Gonzalez

graphic designer

Dan o'reilly

Senior Social Media Manager

Lizzie Lister

Content manager

Joe James

junior Social Media Manager

Common faqs

Content marketing focuses on creating valuable, engaging content which targets a specific audience. The aim of content marketing is to capture your audience’s attention, and ultimately, convert this attention into sales! There are numerous forms of content which come under the content marketing umbrella, including: blog posts, articles, social media posts and video content.

Chances are, you’ve heard the term “content is king”. Overused as this phrase may be, there is a lot of truth in it.

In an era driven by digital media, everything users see and interact with online can be defined as content. From blog posts and videos to webinars and social media posts – everything available online for users is vying for attention from its target market.

So why do some pieces of content become viral whilst others slip through the net with virtually no views? Whilst there are many factors that influence the success of a piece of content, largely it boils down to quality and relevance of the content itself.

Content should usually fall into (at least) one of the following categories: aspirational, educational, humorous, relatable or thought-provoking. A company’s ability to engage its target audience will usually be defined by its ability to produce content that consistently resonates with that audience. A content marketing strategy forces businesses to understand what their target market cares about and to think about how they can cater for it.

Content marketing is a continuous process. It is therefore difficult to put an exact time on it - as it should be a constant part of your marketing strategy. The amount of time dedicated to content marketing per month also depends on the size of your business (and budget), and the nature of the content you’re posting. All in all, you need to factor in the time it takes to plan, research and strategize, plus the hours spent actually creating the content.

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