Put simply, it’s concerned with the nitty-gritty of your site, whether that’s how quickly it loads (and ultimately how long visitors are going to stick around) or how large your images are. Google prefers efficiency to clunkiness and we have to agree.
It’s fine and well to drive people to your site and to have all of the content looking neat and shiny, but does it work? There’s no point creating a beautiful window display and attracting people to your shop if the service inside is terrible. That’s not going to get potential customers to trust your brand or services, or to keep them coming back again and again. Which is, of course, what you want.
Technical SEO may all sound a little pernickety, but in a competitive digital landscape, your site has to be faultless. And you want Google to think so, too.
Technical SEO, and ensuring your website is optimised for Google, is crucial to SEO success. Getting it right means you’re not pushing potential customers away with clunky website loading times, or causing them to cry out in frustration at the poor website display on their mobile device or tablet.
Fundamentally, fine-tuning your technical SEO will help you to rise through the ranks of search engine results, in turn boosting your visitors and potential revenue. Win-win.
Here at Social Chameleon, we offer a wide range of services to help you improve your SEO on and off the page. To help you nail your technical SEO, we can run an SEO audit to assess how Google-friendly your website is, as well as support you to boost your technical SEO. We love getting down and dirty with detail, so to save you time, we can also implement these recommendations for you.
If measurable results, saving time, boosting brand authority and improving your website sounds good to you, get in touch. Along with technical SEO, talking also happens to be one of our strong points.
