Those of a certain age will recall the pre-social media era. You know, when getting your name out there required substantial investments in traditional mass media platforms like newspapers, TV, radio, magazines, and billboards? Whilst those outlets still exist, social media is making life much easier and a whole lot cheaper. Any business-minded millennial will tell you that.
LinkedIn has played a huge role in this success story, offering a platform where businesses and professionals can connect, share insights, and cultivate opportunities, whilst democratising visibility and networking at the same time.
Targeting engagement, precise audience segmentation, and direct interaction, it has fundamentally transformed the professional communication arena. Today, individuals and businesses alike can forge meaningful connections and seize opportunities at the click of a button.
You could describe LinkedIn as a 24/7 networking event where professionals can exchange business cards and promote their work in cyberspace. Those who wish to post selfies and videos of their cute babies or pets need not read any further.
Used by millions of people from all four corners of the world either via its url or app, LinkedIn allows individuals to showcase their talents and achievements. But perhaps more importantly, in a world where users place increasing importance on brand values and ethics whilst making purchasing decisions, LinkedIn is an incredibly important platform for brands to demonstrate how they’re practising what they preach in their Corporate Responsibility statements!
