Social Media Services

LinkedIn Marketing

Those of a certain age will recall the pre-social media era. You know, when getting your name out there required substantial investments in traditional mass media platforms like newspapers, TV, radio, magazines, and billboards? Whilst those outlets still exist, social media is making life much easier and a whole lot cheaper. Any business-minded millennial will tell you that.

LinkedIn has played a huge role in this success story, offering a platform where businesses and professionals can connect, share insights, and cultivate opportunities, whilst democratising visibility and networking at the same time.

Targeting engagement, precise audience segmentation, and direct interaction, it has fundamentally transformed the professional communication arena. Today, individuals and businesses alike can forge meaningful connections and seize opportunities at the click of a button.

Why is LinkedIn Unique?

You could describe LinkedIn as a 24/7 networking event where professionals can exchange business cards and promote their work in cyberspace. Those who wish to post selfies and videos of their cute babies or pets need not read any further.

Used by millions of people from all four corners of the world either via its url or app, LinkedIn allows individuals to showcase their talents and achievements. But perhaps more importantly, in a world where users place increasing importance on brand values and ethics whilst making purchasing decisions, LinkedIn is an incredibly important platform for brands to demonstrate how they’re practising what they preach in their Corporate Responsibility statements!

What do we offer?

LinkedIn offers a host of opportunities – from brand awareness through to attracting the very best talent in your industry towards your company. It also goes a long way in building online reputation and position your brand as the go-to authority within your sector.

Our team of LinkedIn experts develop bespoke strategies that align with our clients’ goals, industries and wider communications strategy. Key services include:

LinkedIn Strategy – A unique data-backed approach to achieve your core goals on LinkedIn. All of our strategies factor in competitor analysis and define clear KPIs for monitoring performance.
Content Creation for LinkedIn – Whilst video rules on other platforms, PDFs, Polls and Carousels dominate on LinkedIn. We work with clients to develop content that aligns with their LinkedIn strategy.
Thought-Leadership – LinkedIn is the platform for positioning brands and users alike as Key Opinion Leaders in their field.
Personal Branding – Leverage Founders, Execs & Key Stakeholders to become top voices in your industry and act as advocates for your business in a more personal way.
LinkedIn Ads Management – LinkedIn ads can be costly – but very effective. From gated ads through to sponsored employee content, our team stays up to date with the latest ad formats for achieving key objectives.
LinkedIn Newsletters & Articles – Cultivate communities and support thought-leadership campaigns with long-form content that answers key questions from users.
Group Management – Engage relevant users and facilitate a two-way conversation between your brand and users through LinkedIn groups.
Employee Advocacy Campaigns – Are one of the most impactful tools on LinkedIn, allowing businesses to tap into their employee base to nurture brand evangelism and attract prospective employees (or customers!)