Social Chameleon Marketing

Jemima Myers

Jemima is the founder and director of Social Chameleon. She has over eight years of experience working both in house and as an independent marketing consultant, managing digital marketing activities for a range of clients in the UK and internationally. Jemima is a graduate in strategic business management from UAL and is a registered Chartered Manager with the Chartered Management Institute. She specialises in omni-channel marketing and organic social growth strategy.

How Can ChatGPT Help to Grow My Social Media Accounts?

How Can ChatGPT Help to Grow My Social Media Accounts?

Many claim that “AI is taking over the world.” And in many ways, it is; the AI market size is predicted to grow 120% year by year, and is already dominating the vast majority of industries – with 83% of companies claiming that AI is a top priority in their 2023 strategy. This trending technological development is both exciting and controversial. But don’t fret; robots aren’t necessarily “taking all our jobs” – on the contrary, in today’s article, we’ll discuss how robots can help save your jobs, or at the very least, save you significant hassle. Are you interested? Keep reading to find out how!

Specifically, we will be talking about ChatGPT and how it can help grow your social media accounts. So, what is ChatGPT, and why is everyone talking about it?

What is ChatGPT?

ChatGPT launched in November 2022, and is a conversational application of GPT-3 – a ‘chat app,’ if you will – which allows users to have a natural, ‘human’ conversation with this ground-breaking form of technology. Who wouldn’t want to have a chat with a robot?!

Generative Pretrained Transformer 3, otherwise known as GPT-3, is a powerful AI tool designed to generate and understand human language – and is currently making tsunami-sized waves in the marketing sphere. GPT-3 is said to be one of the world’s most advanced language processing systems, having absorbed infinite amounts of data from books, articles, and websites.

So, how does ChatGPT use this knowledge to help us mere mortals? The genius system has, in fact, become the dedicated wordsmith for many companies; it can help you to write articles, emails, essays, captions, and even generate lines of code. This conversational tool specialises in replicating natural human dialogue, so it is also well-versed in answering questions – making it the ideal virtual assistant!

ChatGPT: Social Media Hero or Hindrance?

ChatGPT is particularly exciting for marketers due to its immense capability as a research tool, stemming from the wealth of data it absorbed during development. Creative collaboration is at the heart of any form of digital marketing – however, burnout is a tangible thing! In the instances where multiple social media managers cannot feasibly all be in the room to bounce ideas off each other, or are suffering from pesky ‘writer’s block’, ChatGPT can save the day.

Many are concerned that the evolution of ChatGPT could render content writers ‘useless’ – yet, whilst it is certainly capable of doing so, the system does not necessarily need to create finalised content pieces. On the contrary, there are numerous examples of ChatGPT actively collaborating with content writers and social media teams, providing creative briefs and skeleton content as a helpful starting point. In particular, ChatGPT’s expertise from the data they have garnered across the digital sphere allows them to establish core messaging, tailor content to suit the client’s preferred tone of voice, and provide ‘out-of-the-box’ ideas that you or I may not have ever brainstormed!

What’s more, ChatGPT can help grow your social media accounts simply through its time efficiency. Your dedicated social media team can prioritise social media strategy and engagement, whilst your friendly resident robot churns out content at record speeds!

Social media revolves around communication. Therefore, it is unsurprising that experts are claiming that ChatGPT is a worthy addition to your team. Its ability to create valuable content specifically tailored to your end user means two things: more engagement, and a higher rate of follower growth. Followers want to engage with content that speaks to them, and ChatGPT is specifically designed to do so.

On the other hand, many argue that no amount of digital data can replicate a ‘personal touch’. Whilst some believe that ChatGPT is best aligned to communicate with end users, others claim that the content which resonates most is intrinsically human. For example, new AI systems are unlikely to capture lived experience in their content; relatable content is shown to perform the best across all social media channels, and this can be achieved through real-life anecdotes and shared human values. The real question is: can AI truly relate to us?

The Future of AI in Marketing

Like it or lump it, AI is here to stay. Experts predict that tools such as ChatGPT will have more central roles in all areas of marketing in the future, from social media to SEO. Content creators worldwide have something to say about this – with many accepting the creative potential of the tool. One particularly exciting development is the ability to enhance the A/B testing process significantly: ChatGPT will be able to generate countless prompts for attention-grabbing headlines, from blog titles to captions, to PPC.

However, will AI replace digital marketers? We highly doubt it. Instead, we envisage a future where creative collaboration between humans and artificial intelligence is the norm – and social media growth is all the more booming for it. Our industry revolves around collaboration, after all – doesn’t it?


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