Introduction to Live Streaming on TikTok
TikTok may have transformed the Social Media landscape, but its Live-streaming feature has wholly revolutionised the way users engage with content on the platform and beyond. Live Streaming offers an interactive and real-time experience that goes way beyond the millions of videos ready for consumption on the platform – allowing creators to connect directly with their audience in a more authentic and relatable way.
With Live streaming, creators can exhibit their talents or products, share their daily experiences, and engage directly with viewers through live comments and reactions. Whether it’s live Q&A sessions, behind-the-scenes glimpses, or interactive challenges, there are so many ways for creators to leverage TikTok Live Streaming to connect directly with their followers.
TikTok has clocked on to the efficacy of Live Streaming. The platform now prioritises Lives within the algorithm – in turn, helping to increase the discoverability, visibility, and reach of creators who engage in them.
In this blog, we’ll explore the basics of starting a live stream, tips for engaging your audience, and strategies for maximising your impact on the platform. Read more to unearth how to connect with your followers in real-time like never before…
Why TikTok Lives are good for growing your TikTok presence
Arguably there’s no more efficient or effective way for content creators to connect with their followers than through TikTok Lives! Not only does it allow direct engagement between creator and follower, it’s all in real-time – meaning a heightened sense of engagement and affability. Followers can give their immediate feedback through comments and reactions, informing creators of audience needs and allowing them to tailor their content on-the-go!
Lives are also a perfect space to showcase authenticity and personality, which are crucial for building a loyal following and sense of connection between creator and follower. TikTok’s algorithm now prioritises Live content, which not only helps increase visibility but attract new followers and help creators expand into different audiences.
The very nature of a live broadcast inspires a sense of urgency and immediacy, which creators can leverage to create anticipation and drive traffic to their profile – even before the Live has actually taken place!
Preparing for Your First TikTok Live
As we’ve already covered, TikTok Lives are an excellent and effective way to get your message and brand out there, increase your visibility, and grow your following – but how to even get started? As with most things in life, a little preparation goes a long way! There’s no need to spend endless amounts of time prepping ahead of your Live, all you need is a little careful planning to determine what your audience wants from you and how best to engage with them.
Start by picking a catchy title and scheduling the broadcast during peak viewing hours to guarantee as many views as possible. Think about engaging content ideas – such as Q&As, challenges, or tutorials – that will peak your audience’s interest. It might seem like an obvious point, but make sure you’ve got reliable internet connection and that any equipment you’ll be using works – many creators have been let down by weak connection and faulty props, and remember, it’s live so there’s no pausing!
How you promote your Lives is almost as important as the Live itself. Cross-promote over all of your social media platforms to bring in as many people as possible, and make sure you upload a few reminder posts ahead of the event itself. Throughout the Live itself, it’s good to interact with your audience through shoutouts and responding to comments. This is an effective way of building a sense of community and intimacy that exceeds the fourth wall. Finally, once the Live has been and gone it doesn’t end there. Make sure you look at the data to analyse the performance afterwards, this way you can refine and revise your approach for any future Lives you do!
Step-by-Step Guide to Going Live on TikTok
Plan ahead:
Prep the content you’ll be sharing to avoid glitches – remember, it’s live so there’s no pausing and re-recording!
Set yourself up for success:
Ensure the space you’ll be using is primed and ready to go – make sure it’s well-lit, clutter-free and has good audio.
Open the App:
Once you’re in TikTok, tap the ‘+’ button at the bottom to create a new video – select “Live” from the options.
Keep it catchy:
Come up with a compelling title that attracts viewers.
Pick your privacy:
Adjust your privacy settings as desired.
Get going:
Check the camera and microphone settings to ensure optimal audio and video quality before hitting record.
Engage with Viewers:
Respond to comments and keep the interaction lively.
Re-share:
Once you’ve finished recording, why not save and share the Live to your feed so followers can re-view or new followers can watch it if they missed it?
The key to connection is engagement, which is why the real-time nature of Lives can be a really powerful way of creating greater connection between content creator and follower. There are some handy tips that can help foster a sense of intimacy and community on Lives. It might seem obvious, but a friendly and warm greeting goes a long way. As a creator, starting a Live might feel intimidating, but don’t let feeling daunted distract you from something as simple as an inviting and confident greeting.
Next, it’s important to keep things interactive, so why not get the conversation rolling with questions or polls to keep followers invested – we all know scrollers have short attention spans so anything that keeps them focused longer, the better! Likewise, respond to comments that are coming in to help create a sense of intimacy and connection.
Filming a Live might at times feel draining, but it’s important to maintain energy and enthusiasm throughout to keep the pace dynamic and viewers hooked. Why not integrate user-generated content or shoutouts to make the viewers feel seen?
Finally, as with the greeting, make sure you leave the Live on a high note – thank your viewers for their time and suggest another time when you can all meet (virtually, that is.) If you follow these simple tips and remain consistent, you can be confident that you’ll increase engagement, build loyalty, and boost your TikTok presence!
Troubleshooting Common Issues While Going Live
The real-time nature of TikTok Live’s may be its selling point, but it also comes with its pitfalls. It might seem pretty amateur, but poor network connection is often the biggest, and yet most avoidable, killer when it comes to Lives. To avoid succumbing to this, ensure strong WiFi or cellular connection before hitting the ‘Live’ button. Likewise, audio glitches can be really frustrating for both creator and viewer alike, so avoid having your flow disrupted (and the user experience compromised) by performing mic checks before you go live.
Camera malfunctions can really ruin the viewer’s enjoyment of a Live, make sure lenses are clean and there’s proper lighting where you’ll be conducting the broadcast. Also make sure your phone is fully charged – low battery warnings are a live-streamer’s nightmare. Likewise, any unwanted interruptions from notifications can really disrupt the vibe – so put on your ‘Do Not Disturb’ mode before you get going. Finally, make things failproof by familiarising yourself with TikTok’s interface; make sure you know where the troubleshooting tools are to ensure your live sessions remain seamless.
Creative Ideas for TikTok Live Content
- Q&As: This is a great way to interact with your audience and answer specific questions about your niche or expertise.
- Tutorial/How-to guides: Share your skills or teach something new with your followers.
- Behind-the-scenes: Offer a glimpse into your daily life or creative process.
- Challenges: Start a challenge relevant to your niche and encourage viewers to participate.
- Collaborations: Partner with other creators for duets, interviews, or challenges.
- Interactive games: Host quizzes, polls, or interactive games to keep viewers engaged.
- Live performances: Showcase your talents with a live gig.
- Product reviews/demos: Review products or demonstrate how they work.
- Storytelling: Share personal anecdotes or narratives that resonate with your audience.
- Giveaways: Organise contests or giveaways to reward viewer engagement.
Leveraging TikTok Live for Brand Building and Audience Growth
As we’ve explored in this article, TikTok Live is a powerhouse for building presence, expanding reach, and increasing following – and, inevitably, is a powerful tool for brand building and audience growth. The feature offers an interactive gateway for creators to connect with their target demographic in real-time.
With its dynamic features like Q&A sessions, live challenges, and behind-the-scenes glimpses, brands can create a real sense of authenticity, which in turn helps build engagement, loyalty, and community.
By remaining consistent with scheduling and developing a series of themed broadcasts, Lives can be a really effective way of creating anticipation and viewership on the app.
With TikTok’s algorithm now favouring Lives, there is no better time than the present to leverage this to increase your discoverability and exposure.
Spontaneous, immediate, and ripe with creative opportunity, TikTok Live is the place to go to forge loyal, lasting connections and build brand awareness.
