CASE STUDY: Content Creation
for a Leading Audio Brand
THE CHALLENGE
A global leader in the radio and audio space approached us at the outset of a brand refresh, to support them with rolling out their new branding.
The client was once the leading radio manufacturer in the UK, however was looking to recapture some market share following the growth of other major competitors within the audio space.
As part of their brand refresh they wanted to overhaul their previous social media content and develop association between their products and new branding.
What we did
After looking at competitors, we decided to focus on more product-centric content – in particular photography and video-based content (moving away from the previous graphic-heavy style they were using). We also wanted to develop more stylistic content, showcasing the devices in various interior settings, so that we could attract more prospective customers looking for stylish audio devices in their homes.
So far, we have done various photoshoots for the client’s products, as well as a campaign video which was utilised as a pre-Christmas campaign to emphasise various different products and use scenarios.
THE RESULTS
Our photo shoot produced terrific results, which the client was delighted with. We curated various indoor style settings as well as stylish atmospheres for the shot, which gave different opportunities for use by the client.
From the hustle and bustle of everyday life to serene moments of relaxation we seamlessly integrated the ‘everyday’ use of their products into our imagery.
Our aim was to skillfully highlight the sleek and delightfully simple design of the speakers, accentuating their modern aesthetic appeal.
The photoshoot not only captured the physical attributes of the product but also encapsulated the brand’s values of inclusivity, accessibility and versatility.
Through our imagery we effectively communicated the brand’s ability to seamlessly integrate into any lifestyle while delivering an exceptional audio experience for all.
All of the content and materials were used by the client for their ongoing posts and we continue to curate photoshoots for the client’s Social Content
Below is a selection of assets created for the client.