Social Chameleon Marketing

CASE STUDY: Content Creation

for a Leading Audio Brand

THE CHALLENGE

A global leader in the radio and audio space approached us at the outset of a brand refresh, to support them with rolling out their new branding. 

The client was once the leading radio manufacturer in the UK, however was looking to recapture some market share following the growth of other major competitors within the audio space. 

As part of their brand refresh they wanted to overhaul their previous social media content and develop association between their products and new branding.

What we did

After looking at competitors, we decided to focus on more product-centric content – in particular photography and video-based content (moving away from the previous graphic-heavy style they were using). We also wanted to develop more stylistic content, showcasing the devices in various interior settings, so that we could attract more prospective customers looking for stylish audio devices in their homes.

 

So far, we have done various photoshoots for the client’s products, as well as a campaign video which was utilised as a pre-Christmas campaign to emphasise various different products and use scenarios.

THE RESULTS

Below is a selection of assets created for the client.

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