CASE STUDY: Personal Branding
for Managing Director of Manufacturing Company
After working as the social media partner for this global company, we were approached to take over the management of their Jt. Managing Director’s (MD) LinkedIn account.
The main goal was to position the MD as a thought leader within the manufacturing sector, to support the company’s recognition as an innovative and industry-leading organisation.
What we did
We implemented five core themes across the client’s account – all of which complimented the company’s main goals. These were CSR related posts, leadership advice, brand advocacy, trends and technology, and team content.
Whilst trends and technology and CSR content was used to emphasise the organisation’s innovation within the sector, team content and leadership advice were used to attract relevant LinkedIn users to follow the MD’s account, as well as propel content impressions through increased engagement from other employees of the company. Meanwhile, brand advocacy content was used to emphasise the ties between the MD’s personal brand and the company’s main LinkedIn page.
After 12-month of running the account, we were able to report positive progress on all key metrics, including:
→ Profile visits up 32%
→ Organic impressions up 1884%
→ Followers up 426%
→ Organic engagements up 1821%