Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Digital Marketing Advice
1 January 2025 · 14 minBest Influencer Marketing Agencies in the UK – 2025
Celebrity brand endorsement is nothing new, and when done right, it can lead to benefits that extend far beyond an increase in sales -…
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Digital Marketing Advice
26 June 2024 · 14 minTop 30 SEO Agencies in London
Gone are the days when a quick glance through the Yellow Pages was the best way to find a product or service. Google and…
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Digital Marketing Advice
24 June 2024 · 6 minHow to Market My Business
In the dynamic world of business, effectively marketing your company is crucial for success. Understanding marketing fundamentals sets the foundation for attracting and retaining…
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Digital Marketing Agency
20 June 2024 · 12 minTop 30 SEO Agencies in the UK
Overview of SEO in the UK's Competitive Landscape Try typing SEO into Google and see where it gets you. It gets you over 1.7…
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Digital Marketing Advice
10 June 2024 · 6 minTranscreation and SEO: Optimising Content for Global Reach
Transcreation is an SEO tool that allows companies to expand into international markets. It is a critical tool for websites and other marketing communications…
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Digital Marketing Advice
5 June 2024 · 6 minThe Future of Transcreation: Innovations and Emerging Trends
“You say tomato, I say tomato”. This famous fruity phrase perfectly epitomises how communication can often seem simple, but in reality can be imbued…
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Digital Marketing Advice
5 April 2024 · 8 minIs YouTube a Social Media Platform?
YouTube reaches the grand old age of 20 in 2025, which would make it Gen Z in human terms, but very much a veteran…
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Digital Marketing Agency
18 March 2024 · 7 min
Is WhatsApp a Social Media Channel?
In the ever-evolving and ever-expanding domain of digital communication, WhatsApp has emerged as a dominant figure - transforming from a straightforward messaging app to…
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Digital Marketing Agency
15 March 2024 · 7 minTop 25 Social Media Agencies in London 2024
With 7,636 digital marketing agencies in the UK as of 2023 – the majority of which are based in London – it’s safe to…
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Digital Marketing Agency
1 March 2024 · 5 minWhat does Social Media Optimisation mean?
Social Media Optimisation Social media optimisation (SMO) or search-first social media® refers to the process of applying SEO principles to social media content.…
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Digital Marketing Advice
18 February 2024 · 6 minWhat Social Media Metrics to Track in 2024
In today’s increasingly digital age, the success of a brand can hinge on its social media strategy. Having a social media presence is no…
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Digital Marketing Advice
28 February 2023 · 5 minBon Appé-tweet: 5 Restaurant Social Media Strategies That Worked
The restaurant industry is a highly over-saturated market - and no, we're not talking about saturated fats! Did you know the sector is projected…
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Digital Marketing Advice
7 February 2023 · 4 minPrince Harry’s ‘Spare’: Shock Tactics or Short-Sighted?
The world can't seem to stop talking about Harry and Meghan. Their publicly scrutinised exit from the Royal Family has catapulted them into a…
