Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Content Marketing
7 June 2024 · 11 minDates for Your Social Media Calendar 2024
The Importance of Planning Your Social Media Content The vast and varied land of Social Media can feel like a minefield for even the…
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Content Marketing
4 June 2024 · 6 minHow to Develop an Effective Content Marketing Strategy
A content marketing strategy is the planning, creation, publication, management, and analysis of great content to drive results and achieve business goals. A content…
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Content Marketing
3 June 2024 · 6 min
What is Transcreation? and Why Does Your Business Need It?
Transcreation sounds a bit like Frankenstein, doesn’t it? Like it might happen in a lab during a thunderstorm? Well, as the transcreation team at…
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Content Marketing
26 April 2024 · 9 min30 Best Content Agencies in the UK
The content marketing industry is booming across the UK as content marketing and digital strategies become more and more vital for any successful brand…
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Content Marketing
25 April 2024 · 7 min
Top 20 Content Agencies in London
From content agencies specialising in SEO and social content to companies pioneering print publications, video, and more, we take a look at some of…
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Content Marketing
3 March 2023 · 5 minThe Power of Words in Marketing: Being Adaptive vs. Censored?
In celebration of World Book Day yesterday, we thought it was fitting to dedicate a blog to the power of words. Words are at…
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Content Marketing
24 January 2023 · 5 minIs 2023 the Year to Rebrand My Business?
Is 2023 the time for a "New Year, New You"? People typically perceive the new year as the ideal time for a fresh start – whether it's a revamped image, Dry January, or actually sticking to your New Year's resolutions this time around. And businesses are no different, particularly as the '2023 Trends' blog posts begin rolling in. Each year brings a fresh perspective on the dos and don'ts for your industry, and everyone wants to keep ahead of the curve. What's more, it's only natural to set new goals for your business as we wave farewell to last year and see in the new with high hopes and a raised glass (or two!).
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Content Marketing
8 September 2022 · 6 minHow Can a Good Social Media Strategy Boost Your SEO?
The world of social media is constantly changing, from new platforms such as TikTok and Twitch, to new trends and techniques like short-form video content and email marketing. Social media management courses are a great option for anyone looking to boost their social media prowess, whether you’re already a social marketer looking to sharpen your skills, or interested in a career change.
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Content Marketing
7 September 2022 · 6 minSocial Media Management Courses: How to Apply and What to Expect
The world of social media is constantly changing, from new platforms such as TikTok and Twitch, to new trends and techniques like short-form video content and email marketing. Social media management courses are a great option for anyone looking to boost their social media prowess, whether you’re already a social marketer looking to sharpen your skills, or interested in a career change.
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Content Marketing
7 September 2022 · 6 min10 Reasons to Hire a London Social Media Agency
Over the past decade, social media has become one of the most powerful marketing tools that businesses have at their disposal; having grown from a social space to a place where businesses of all sizes can find new customers, build communities and put across their brand identity to the world.
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Content Marketing
30 August 2022 · 8 min10 Top Tips For A Successful Social Media Strategy
Social media is the most obsessively consumed form of media worldwide, with over 4.26 billion global users – and counting. Gone are the days where afternoons were spent poring over the glossy pages of magazines; in 2022, the majority are simply found scrolling on their smart phones. Whether you are a self-professed ‘dinosaur’, or a social media socialite, it goes without saying that you’d be missing a trick if your business didn’t capitalize on this mass form of public consumption.
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Content Marketing
17 May 2022 · 7 min
What is PESTEL and How Can It Help Your Business?
Before every campaign you or your company launch, it is important to complete a situational analysis. A situational analysis is where you evaluate where your strengths and weaknesses lie internally, and where there are threats or opportunities facing your business externally (SWOT).
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Content Marketing
5 May 2022 · 6 min
7 Tips to Grow Your Online Audience
The fact that you're here could mean that you have already evaluated where you are, developed a strategy, and have readily set objectives to grow your online audience - with the goal of bringing more traffic to your website and increasing the amount of followers on your social media.
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Content Marketing
3 May 2022 · 7 minHow to Position Yourself as an Expert in Your Industry
From boosting credibility to reaching new audiences and generating sales, positioning yourself as an industry expert or ‘thought leader’ can be transformative for business growth. In a recent study, 88% of decision makers said that thought leadership would influence their perception of an organization. It’s no wonder that more and more companies are incorporating thought leadership as a part of their business growth strategy.
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Content Marketing
26 April 2022 · 8 min
How to Create a Successful Digital PR Campaign
Digital PR isn’t just another marketing buzzword, it is a highly effective tactic for promoting your brand online. A successful digital PR strategy can position your business in front of potential customers online, improve brand visibility and help you to reach your business marketing goals.
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Content Marketing
4 April 2022 · 7 min10 Tips for Marketing your Business this Spring
It’s official – Spring has sprung! And with longer, sunnier days and new beginnings galore, come a whole host of opportunities for marketing your business. So, without further ado, let us guide you through our top 10 marketing tips for the Spring season.
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Content Marketing
4 March 2022 · 6 minHow to Create Instagram Reels that Engage Your Audience
With the huge popularity of Instagram Reels and TikTok, short form video content continues to reign supreme in the world of social media marketing. Instagram reels aren’t just a place to share viral dances and cooking videos, they are also the perfect opportunity for brands to reach new audiences and grow their online following and engagement. If you haven’t been using Instagram Reels as part of your social media strategy yet, consider this your sign to start.
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Content Marketing
22 February 2022 · 5 min
How to Implement a Social Media Strategy for your Aesthetic Clinic
If you’re not currently using social media as part of your aesthetic clinic's marketing strategy, then you’re missing out. Social media platforms can provide you with unrivalled opportunity to raise your profile, build your client base and engage with existing and potential clients.
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Content Marketing
12 January 2022 · 5 min
A Guide to Instagram’s Plans and Priorities for 2022
For many of us Instagram is a place to share our latest selfies, photos of our pets and the killer brunch we devoured last weekend. If you’re using the content sharing app for business though, your approach takes a little more consideration. The Instagram algorithm (the way the app decides which content is presented to users) is constantly changing and the best users and accounts adapt their own strategy to match it. Luckily for us, we’ve already got some idea of what Instagram has in store for 2022 after platform head Adam Mosseri announced this year's key priorities for Instagram back in December.
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Content Marketing
30 December 2021 · 6 min10 Digital Marketing Trends to Look Out For in 2022
With the new year on the horizon, many of us will inevitably start making new year’s resolutions and looking to the year ahead. Here at Social Chameleon, we, of course, like to look ahead with our digital marketing hats on too! Each year undoubtedly brings new technologies and behaviours that impact digital marketing trends.
