Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Digital Marketing Advice
6 January 2025 · 8 minHow to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting…
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Digital Marketing Advice
6 January 2025 · 10 minSocial Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it was. It’s…
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Digital Marketing Advice
6 January 2025 · 6 minHow to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media in recent…
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Digital Marketing Advice
1 January 2025 · 14 min
Best Influencer Marketing Agencies in the UK – 2025
Celebrity brand endorsement is nothing new, and when done right, it can lead to benefits that extend far beyond an increase in sales -…
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Digital Marketing Advice
6 December 2024 · 9 minIs WhatsApp a Social Media Platform?
WhatsApp's Origins and Purpose WhatsApp was the brain child of Brian Acton and Jan Koum who met whilst working at Yahoo! in 1997. The…
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Digital Marketing Advice
6 December 2024 · 11 min
How Many People Use Social Media In 2025?
The last quarter of a century has seen societal change on an unprecedented scale. The way we live has been altered forever by the…
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Digital Marketing Advice
6 December 2024 · 7 minSocial SEO – the Convergence of Search and Social
For today’s consumers, competition is a good thing, keeping the providers of the products and services we love on their toes, knowing that if…
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Digital Marketing Advice
6 December 2024 · 6 minA Guide to LinkedIn Advertising
The Importance of LinkedIn in B2B Marketing If your company has designs on being a serious player in B2B marketing, LinkedIn is like a…
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Digital Marketing Advice
26 June 2024 · 14 minTop 30 SEO Agencies in London
Gone are the days when a quick glance through the Yellow Pages was the best way to find a product or service. Google and…
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Digital Marketing Advice
24 June 2024 · 6 minHow to Market My Business
In the dynamic world of business, effectively marketing your company is crucial for success. Understanding marketing fundamentals sets the foundation for attracting and retaining…
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Digital Marketing Advice
19 June 2024 · 14 min
Top 30 Marketing Agencies in the UK
Few industries in the UK have changed as much as marketing since the dawn of the new millennium. The digital revolution is still underway,…
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Digital Marketing Advice
18 June 2024 · 6 min
Top 20 Creative Agencies in the UK
The UK's creative landscape is globally renowned for its innovation, diversity, and cultural impact across film, television, music, fashion, design, advertising, and digital media.…
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Digital Marketing Advice
17 June 2024 · 6 minThe Best Social Media Ad Campaigns of 2024
Introduction The world of social media marketing in 2024 is hyper-competitive, with companies and creative agencies battling it out for users' attention. To put…
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Digital Marketing Advice
14 June 2024 · 9 minA Guide to Effective Content Marketing on Social Media
Introduction to Social Media Content Marketing Hey you. Ever wondered what makes a successful content marketing strategy? It can be a pickle for sure.…
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Digital Marketing Advice
13 June 2024 · 15 minTop 30 Marketing Agencies in London
Why London's Marketing Scene is Thriving With a plethora of marketing agencies in London to choose from, you’d be forgiven for being stumped on…
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Digital Marketing Advice
12 June 2024 · 8 minNew Social Media Apps to be Aware Of
The power wielded by the major players in the social media game means that, on the surface, there appears to be little room at…
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Digital Marketing Advice
11 June 2024 · 10 min
Top Creative Agencies in London
A Creative Capital You don’t have to spend long in our capital city to feel the buzz on the streets. London is currently going…
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Digital Marketing Advice
10 June 2024 · 6 minTranscreation and SEO: Optimising Content for Global Reach
Transcreation is an SEO tool that allows companies to expand into international markets. It is a critical tool for websites and other marketing communications…
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Content Marketing
7 June 2024 · 11 min
Dates for Your Social Media Calendar 2024
The Importance of Planning Your Social Media Content The vast and varied land of Social Media can feel like a minefield for even the…
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Digital Marketing Advice
5 June 2024 · 6 min
The Future of Transcreation: Innovations and Emerging Trends
“You say tomato, I say tomato”. This famous fruity phrase perfectly epitomises how communication can often seem simple, but in reality can be imbued…
