Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
-
Digital Marketing Advice
6 December 2024 · 7 minSocial SEO – the Convergence of Search and Social
For today’s consumers, competition is a good thing, keeping the providers of the products and services we love on their toes, knowing that if…
-
Digital Marketing Advice
7 May 2024 · 7 minHow to Make Money on TikTok
Whether you’re launching a new business venture or simply dabbling with a side hustle, social media (and particularly TikTok) offers the perfect platform to…
-
Digital Marketing Advice
30 April 2024 · 9 min
How to Go Viral on TikTok
You’d have to be living under a rock to not appreciate the enormity of TikTok. Since first launching in 2016, the platform has gone…
-
Digital Marketing Advice
24 April 2024 · 8 minHow to Go Live on TikTok
Introduction to Live Streaming on TikTok TikTok may have transformed the Social Media landscape, but its Live-streaming feature has wholly revolutionised the way…
-
Digital Marketing Advice
23 April 2024 · 6 minTikTok: How to Grow Your Followers
With around 1.5 billion active monthly users, TikTok is the fourth most popular and fastest-growing social media platform on the planet. As such, establishing…
-
Digital Marketing Advice
17 April 2024 · 7 minTop 20 London TikTok Agencies to Work with in 2024
TikTok has transcended its initial perception as a mere consumer gimmick to emerge as a pivotal marketing platform, boasting unparalleled reach and engagement. Agencies…
-
Digital Marketing Advice
17 April 2024 · 14 min50 TikTok Statistics You Should Know in 2024
Since its launch in 2017, TikTok has not only taken the social media world by storm but changed the way brands could market themselves…
-
Digital Marketing Advice
17 April 2024 · 8 minTop 30 TikTok Agencies in the UK
Social Chameleon Best Overall Industry Leader… At number one yep, you guessed it, it’s us. The whole darned package. Okay, so that may seem…
-
Digital Marketing Advice
16 April 2024 · 11 min
TikTok Shop: The Guide
Introduction to TikTok Shop and Its Impact on E-commerce For some generations it’s hard to imagine a world before TikTok – not only has…
-
Digital Marketing Advice
11 April 2024 · 6 min
TikTok Search: Everything You Need to Know
With more than 1 billion active monthly users, TikTok is the fourth most popular social media platform, behind Instagram with 2 billion users, YouTube…
-
Digital Marketing Advice
30 May 2023 · 5 minWhich Social Media Marketing Platform is Best for My Business?
Navigating the ever-expanding world of social media platforms can be an overwhelming endeavour for businesses, particularly when it comes to marketing. This article aims…
-
Digital Marketing Agency
16 February 2023 · 4 min2023: The Age of the De-Influencer?
Many perceive the 21st century as the age of the influencer. And they wouldn’t be wrong; over the last decade, YouTube hauls (who else…
-
Digital Marketing Advice
13 February 2023 · 6 minAre Paid Ads Necessary to Grow Socials in 2023?
Are paid ads the be-all and end-all? There was a time when significant social media growth seemed near impossible without the 'gentle' nudge of…
-
Digital Marketing Agency
2 February 2023 · 5 minWhat is Search First Social Media Marketing?
'Search first' is one of the latest buzzwords in the social media marketing sphere. Gone are the days when Google was top dog –…
-
Digital Marketing Agency
16 December 2022 · 6 min
How to Enhance your Engagement Using SEO on Tiktok
If you haven't heard of Tiktok, you may well have been living under a rock for the last few years! What began as a platform perceived to be exclusively for Gen Z has since become a core part of most businesses' marketing strategies. Why?
-
Digital Marketing Advice
25 November 2022 · 16 minWhat is a Social Media Agency And How Can It Grow My Business?
We are living in a social media-centric world. From hopping aboard Tiktok trends to keeping connected on Facebook, the vast majority of the population are active online, with over 4.26 billion global users – and counting. Your target audience can be readily found on social media, making it one of the most powerful marketing tools for businesses: a mere click away. Social media has evolved from a purely social space to a thriving hub for business, where companies can find new customers, build communities and communicate their brand identity to international audiences – at an instantaneous rate.
-
Digital Marketing Agency
14 November 2022 · 6 min
How to Market your Charity
As we stand on the precipice of a new year, the environmental and socioeconomic issues plaguing our planet are more central than ever – as is the need for imminent action. Therefore, companies within the charity sector are set to take centre stage in 2023. Every charity has one sole, admirable purpose: to raise funds and awareness for their cause. But, as with every booming industry, it takes a strong marketing strategy to ensure you cut through the digital noise and stand out from the crowd. So, without further ado, let us take you through our top tips to market your nonprofit organisation.
-
Digital Marketing Advice
20 October 2022 · 7 minSocial Media Management for Small Businesses: Where To Begin?
Do you own a new start-up, or have a boutique business that is ready for the next step? Whether you’re embarking on a new journey in the business world, or are already several years in, we’re here to guide you through your social media management strategy.
-
Content Marketing
8 September 2022 · 6 minHow Can a Good Social Media Strategy Boost Your SEO?
The world of social media is constantly changing, from new platforms such as TikTok and Twitch, to new trends and techniques like short-form video content and email marketing. Social media management courses are a great option for anyone looking to boost their social media prowess, whether you’re already a social marketer looking to sharpen your skills, or interested in a career change.
-
Content Marketing
7 September 2022 · 6 minSocial Media Management Courses: How to Apply and What to Expect
The world of social media is constantly changing, from new platforms such as TikTok and Twitch, to new trends and techniques like short-form video content and email marketing. Social media management courses are a great option for anyone looking to boost their social media prowess, whether you’re already a social marketer looking to sharpen your skills, or interested in a career change.
