Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Content Marketing
28 December 2021 · 5 minHow to Write a Blog that Drives Traffic to your Site
If it isn’t already, blog writing should be a key part of your digital marketing strategy. When done correctly, blogs can help increase your website traffic and can show the world what your business is all about, helping to position you as a thought-leader in your industry and providing real value to your audience. But with 600 million blog posts worldwide, it can be hard to make your blog stand out. Blog writing isn’t as simple as throwing some copy together and hoping for the best, and getting it wrong can actually have a negative impact on your website traffic and overall digital marketing strategy. If you are wondering how to market your business through blogs and drive website traffic to your site, we can help. Keep reading for our top blog writing tips.
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Content Marketing
27 December 2021 · 7 minRebranding in the New Year: The Dos and Don’ts
The New Year often feels like an opportunity for a fresh start and a time for new goals. If you’re wondering how to market your business online in 2022, the New Year may be the right time for a brand refresh. In our digital world, audiences have more options than ever before, so having a strong brand is essential. Whether it’s a small change or a total overhaul, rebranding can ensure that your business is in the best place possible to reap the benefits of any digital marketing strategy. Rebranding your business is something you're likely to need to do more than once to make sure that your brand continues to reflect your business’ values and those of your intended audiences. To help inspire you, we’ve put together our top tips for rebranding your business.
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Content Marketing
14 December 2021 · 6 min
Top 5 Ways to Repurpose Content for your Business
When it comes to a successful digital marketing strategy, content is King. Content is the foundation for any marketing activity; it’s a way to open your brand to more people, share your expertise and engage users, subsequently converting them into customers. But creating new and fresh content takes time and resources. It’s not a quick activity and with so many critical tasks required to run a successful business, it’s easy for it to fall down the priority list. The good news is that you don’t always need to create brand new content. Repurposing old content can provide excellent results with less manpower and time. So, how can you repurpose content for digital marketing success?
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Content Marketing
13 December 2021 · 5 min
Christmas Marketing Strategy for Small Businesses
The festive period is upon us, which as we all know is a period of excess spending. In fact, the “golden quarter” may be a platinum one, with PWC statistics indicating consumers are prepared to spend 20% more than last year. This is set to be a very lucrative period for businesses, but in order to make the most of this period, businesses will have to adapt their marketing strategy. Luckily, marketing strategy is just what we at Social Chameleon specialise in, and we’re on hand to help you ramp up your Christmas content efforts.
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Content Marketing
26 November 2021 · 5 min5 Ways to Convey the Sustainability of your Brand
Following the 26th edition of the Conference of the Parties (COP26), sustainability in business has been drawn into focus once again. We’ve all heard we can ‘do our bit’ for the planet and a key part of how we go about that involves the businesses we engage with. With 65% of consumers believing that brands are just as responsible to drive social change as governments, sharing the sustainable development of your brand can be a great way to engage and build trust with consumers. But quite how and where you should convey your message as part of your business strategy takes some careful consideration. Read on to discover how best to communicate your brand sustainability.
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Content Marketing
29 October 2021 · 5 min
What is the Difference Between a Marketing and Advertising Agency?
If you’ve decided to level up your creative marketing, then you may be considering hiring an agency. But do you need the help of a marketing agency or an advertising agency? Whilst the two are certainly similar, they can each offer you different returns on your investment.
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Content Marketing
5 August 2021 · 6 minSocial Media Etiquette: A Business Guide
When social media channels first burst onto the scene, they were a place to post about your favourite songs, rate your friends’ profile pictures and beg for a follow back (Myspace, we’re looking at you).
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Content Marketing
26 July 2021 · 6 minWhat is Digital PR?
The term ‘digital PR’ covers a range of strategies that work together to raise the profile of your brand online, and deliver real world results too.
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Content Marketing
18 May 2021 · 6 min
Why Blog Posts are Important for SEO Marketing
Blogposts are a great source of interest and engagement – and also a very important factor in your SEO strategy, helping boost your results. SEO (Search Engine Optimisation), involves multiple factors that optimise your content in order to improve your organic rankings. When you regularly upload high quality blog posts to your website, you increase the chance of your audience finding you online. As well as benefiting your SEO strategy, a successful blog can also boost your brand awareness, create more leads and increase conversions.
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Content Marketing
12 May 2021 · 12 min
The Comprehensive Guide to Law Firm SEO
The way in which users research services is becoming increasingly digital. In July 2020 alone.
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Content Marketing
26 April 2021 · 7 min
Content Marketing Strategy: 7 Tips for Successful Content
Have you ever heard the phrase ‘Content is king’? Well, it’s absolutely true. When it comes to your online presence, content is the heart and soul of your business.
