Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Digital Marketing Advice
2 February 2022 · 5 min7 SEO Mistakes you Need to Fix
Here at Social Chameleon, we know our SEO. But as the industry is growing and becoming more accessible, there are many errors being made across the web. Many SEO myths, (or as we like to call them, SEOld wife’s tales) are being complied, and a lot of the time this can be damaging. In reality, nobody knows every secret to get you high up on Google.
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Digital Marketing Advice
6 January 2022 · 6 minA Comprehensive Guide to Finance SEO
It’s no secret that SEO (Search Engine Optimisation) is essential for any website. For finance websites, it can help to drive organic traffic to key webpages and help convert passive users into engaged customers of your product or service.
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Digital Marketing Advice
21 December 2021 · 5 minThe Most Important 2022 SEO Trends
As we reach the end of another whirlwind year (it still feels like 2019 to us) it's time to take a look back at how the world of SEO has changed this year, paving the way for 2022. The SEO landscape is always changing and adapting thanks to Google algorithm updates and this year was no exception. Here we've listed some of the most important SEO trends to capitalise on in the new year. Did you predict any of them?
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Digital Marketing Advice
1 November 2021 · 6 min
What is User Experience and How Does it Affect SEO?
In today’s competitive digital landscape, providing the best possible user experience on your website should be a top priority, rather than an optional extra.
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Digital Marketing Advice
1 July 2021 · 6 minThe 5 Best Tools for Tracking your SEO Results
<b>What are SEO tools and why are they important?</b>
