Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Content Marketing
30 August 2022 · 8 min10 Top Tips For A Successful Social Media Strategy
Social media is the most obsessively consumed form of media worldwide, with over 4.26 billion global users – and counting. Gone are the days where afternoons were spent poring over the glossy pages of magazines; in 2022, the majority are simply found scrolling on their smart phones. Whether you are a self-professed ‘dinosaur’, or a social media socialite, it goes without saying that you’d be missing a trick if your business didn’t capitalize on this mass form of public consumption.
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Digital Marketing Advice
30 August 2022 · 5 minInfluencer Agencies vs. Platforms: What is the Difference?
A business will pay or gift an influencer, someone who has a large social media presence and high engagement levels, to advertise their brand. Due to the rise in social media platforms such as Instagram and TikTok, and the power influencers have over the masses, influencer marketing has become a popular channel for businesses to advertise their products and services.
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Digital Marketing Advice
30 August 2022 · 7 minThe Dos and Don’ts of Planning a Social Media Calendar
Not only does planning social media posts in advance save you precious time in your working day, it’s also key to creating an effective content mix that will engage your followers and boost your online presence. Whether you want to grow your following, boost sales and conversions, or amplify your brand presence online, a social media calendar can help.
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Digital Marketing Advice
26 August 2022 · 11 min
Social Media Management Platforms and Packages For Your Business: An Expert Guide
Nowadays, almost everyone is on social media, and numerous social media platforms are competing for everyone's attention. Developing an online presence is challenging, but will benefit you to be consistently active on all relevant channels to your business. That said, it can be overwhelming as there are so many social media platforms to post on.
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Digital Marketing Advice
21 June 2022 · 6 minA Day in the Life Of a London Social Media Agency
Facebook advertising is still one of the best ways to connect with your target market. With over 2.8 billion monthly active users (and growing!) there is ample opportunity to reach new prospective customers and take your business to the next level.
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Content Marketing
4 April 2022 · 7 min10 Tips for Marketing your Business this Spring
It’s official – Spring has sprung! And with longer, sunnier days and new beginnings galore, come a whole host of opportunities for marketing your business. So, without further ado, let us guide you through our top 10 marketing tips for the Spring season.
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Content Marketing
4 March 2022 · 6 minHow to Create Instagram Reels that Engage Your Audience
With the huge popularity of Instagram Reels and TikTok, short form video content continues to reign supreme in the world of social media marketing. Instagram reels aren’t just a place to share viral dances and cooking videos, they are also the perfect opportunity for brands to reach new audiences and grow their online following and engagement. If you haven’t been using Instagram Reels as part of your social media strategy yet, consider this your sign to start.
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Digital Marketing Advice
21 January 2022 · 5 minHow to Market your Architect Firm
Marketing is a long-term task. There are few quick wins and instead companies need to be willing to lay the ground work and take time and care to implement a marketing strategy that works. It’s a process that might sound familiar to many architects. Architects know only too well the importance of patience – after all, a skyscraper isn’t built in a day! Marketing an architect firm is no different, and requires a balance of tried and tested marketing strategies and new techniques and platforms that can elevate small firms to a much wider audience.
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Content Marketing
12 January 2022 · 5 min
A Guide to Instagram’s Plans and Priorities for 2022
For many of us Instagram is a place to share our latest selfies, photos of our pets and the killer brunch we devoured last weekend. If you’re using the content sharing app for business though, your approach takes a little more consideration. The Instagram algorithm (the way the app decides which content is presented to users) is constantly changing and the best users and accounts adapt their own strategy to match it. Luckily for us, we’ve already got some idea of what Instagram has in store for 2022 after platform head Adam Mosseri announced this year's key priorities for Instagram back in December.
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Content Marketing
30 December 2021 · 6 min10 Digital Marketing Trends to Look Out For in 2022
With the new year on the horizon, many of us will inevitably start making new year’s resolutions and looking to the year ahead. Here at Social Chameleon, we, of course, like to look ahead with our digital marketing hats on too! Each year undoubtedly brings new technologies and behaviours that impact digital marketing trends.
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Digital Marketing Advice
29 October 2021 · 7 min
How to Plan and Implement Your Social Media Strategy
Like it or not, social media is everywhere, with 3.6 billion users worldwide. If you’re looking to grow your business and reach new audiences, social media marketing should be a key part of your business strategy.
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Digital Marketing Agency
17 October 2021 · 5 minWhat is Influencer Marketing?
In the past five years, influencer marketing has grown from relative obscurity to one of the most popular forms of social media marketing, and…
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Digital Marketing Advice
9 September 2021 · 5 minWhich Social Media Platform Best Reaches your Target Market?
It’s no question that social media marketing plays a vital role in any business’s growth plan.
