From content agencies specialising in SEO and social content to companies pioneering print publications, video, and more, we take a look at some of the top names in London that you need to be aware of.
But what did we take into consideration when compiling this list of the top 20 content agencies in London?
- Great Results for Clients – a wise person once said “Creative without strategy is called ‘art. ‘ Creative with strategy is called ‘advertising”. The best content agencies in London are those able to develop content that successfully achieves an objective.
- Range of Content Services – every project has unique requirements, and a great content agency should be able to adapt and produce content best suited to achieving campaign goals.
- ‘Out of the Box’ Ideas – at it’s core, content is a creative services, so agencies that have demonstrated innovation or ‘out of the box’ ideas certainly got a consideration here!
Social Chameleon
Overall Best and Experts in Search-First Social Media
Proving they’re social by nature and not just by name, Social Chameleon has scooped an impressive array of awards since launching in November 2020. Accolades include Social Media Agency of the Year (2022), Digital Agency of the Year (2023), Award for Agency and Innovation (2023) and the ProcureCon Dragon’s Den Award (2023).
But beyond their many accolades, Social Chameleon is well-known for their extensive network of content experts across the globe – spanning from a team of 20+ writers, through to motion graphics experts, and even a database of influencers and presenters they call on for client projects.
Far from marketing ‘sexy’ brands, Social Chameleon has carved a name for itself working with some of the toughest industries to market on the planet, including agriculture, mining, transport and logistics, finance and medicine. So, if you’re looking for someone to take your business’ content from zero to hero, Social Chameleon might just be your ticket!
Sunday
Best for Content Marketing
Sunday, winners of PPA’s best content agency in 2023, focuses on content creation, strategy, social and commercials. Spanning sectors including travel, retail and food and drink, they work with a range of big-name clients, including P&O Cruises, John Lewis & Partners, Clarins and Ocado across multiple media types, including print and video.
Dentsu
Best for Global Reach
The fifth largest advertising agency network in the world in terms of revenue, Dentsu is a big player in the content creation space. Clients include Halfords, Aviva and Santander. They’ve also been Waitrose’s content partner of choice for twenty years, creating Waitrose’s monthly magazine, Waitrose Food, since 1999.
Don’t Panic
Best for Purpose-Driven Content
With clients including Greenpeace and the Sumatran Orangutan Society under their belts, Don’t Panic aims to deliver a social or environmental better to clients and consumers alike. And they have a certified B Corps status to boot. With their roots in content creation and viral campaigns, Don’t Panic understand the importance of the consumer
Sonder + Tell
Best for Brand Strategy
Like its namesake, Sonder + Tell puts an emphasis on storytelling and branding – whether that’s web, OOH, campaigns or product packaging. Founded by two former magazine editors, they understand the importance of words. Clients include Octopus Legacy, Yoto, Mindful Chef and KatKin. Their weekly newsletter is well worth a read.
Cedar
Best for Brand Expertise
With offices in London, Hong Kong and Madrid, Cedar has made a name for itself in the industry for creating award-winning content for the likes of Tesco, Eurostar and British Airways. Output includes print, digital and social content, as well as strategy, SEO and commercial sales.
The River Group
Best for High-Street Brands
With 29 years in the game and a plethora of awards to their name, The River Group knows a thing or two about creating content. As well as social media content creation, they have a strong background in creating print collateral for brands including high street stalwarts Superdrug and Holland & Barrett.
Arthur
Best for Content Creation for the Finance Sector
Working across the asset management, B2B, charity and finance sectors this independent creative marketing agency specialises in branding, advertising and social content creation.
Columns
Best for Design
This Borough-based independent agency excels in branding and creative communications. Given the agency’s location close to Tate Modern, it’s no wonder they flourish in design-led content creation. Clients include Age Co, Simpson’s and the Savoy.
7C3
Best for Multi-platform Content
Part of C3, Europe’s largest content marketing agency network, East London-based 7C3 knows a thing or two about content. Clients include Sainsbury’s, Bosch Car Service and Allianz Trade and their content output spans digital, social, video, audio, email and print. Standout publications include Sainsbury’s Magazine.
Wilderness Agency
Best for Social Media
Specialising in social campaigns and creative, Wilderness Agency also offer strategic and operational services. They may be a small team, but they’ve worked with the likes of Disney+, Sky Mobile, Now and Southern Comfort.
Redwood BBDO
Best for Video
Redwood BBDO is a social and content agency that works with the likes of Vodafone, Samsung, Google, and YouTube. It has an impressive video output, as well as RWD Films – which specialises in branded entertainment.
Untold Agency
Best for Creative Storytelling
Producing story-fuelled content, the multi-award-winning Untold Agency works with brands across the food and drink, luxury, heritage, hotels and travel sectors. Clients include the BBC, Best Western and Budweiser. The team comprises writers, journalists, film-makers, photographers, designers and PR professionals.
Wildish & Co
Best for brand building
From start-ups to global brands, Wildish & Co are a small-sized agency with big ambitions – and clients. Sustainable and environmental projects are at the heart of what they do. Recent clients include Badoo, Jamie Oliver and Brilliant Planet.
We are Social
Best for Social Insights
Spanning 1300 staff in 19 offices across four continents, We are Social has built a global socially-led agency with clients spanning Starbucks, McCain and Adidas. They’re tapped into social trends and insights and use these to frame their campaigns.
Antler Social
Best for TikTok content
Short-form content is showing no sign of diminishing in popularity and effectiveness, and this agency specialises in creating just that. Since starting up in 2021, they’ve worked with brands such as Soho House, Bulk and Flannels and scooped up a number of awards too.
ANCC Studio
Best for Fashion Creative
With a focus on creating content for fashion and luxury brands, ANCC Studio has worked with the likes of JW Anderson and Stella Mccartney. Print and film are a big part of what they do.
Collective Content
Best for B2B content
From webinars to eBooks, videos to blogging, CollectiveContent is a B2B-focussed agency working with brands such as the Cabinet Office and EE.
Show Media London
Best for High-End Print Collateral
Specialising in editorial content as well as branding and animation, Show Media London has a wide range of clients under its belt from Armani to Swarovski and Valentino. They offer high-end print and digital editorial output and have created books for Selfridges as well as magazines for Emporio Armani.
CopyHouse
Best for SEO Content Writing
This award-winning content marketing agency offers specialist content writing alongside social media marketing and strategy. Fast-growing tech brands are their focus and they’ve worked with names such as Klarna and Meta.
