Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Digital Marketing Advice
23 April 2024 · 6 minTikTok: How to Grow Your Followers
With around 1.5 billion active monthly users, TikTok is the fourth most popular and fastest-growing social media platform on the planet. As such, establishing…
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Digital Marketing Advice
22 April 2024 · 7 min20 Best Social Media Agencies in Europe
Social media may have no geographical boundaries but no-one can doubt that local knowledge is a very useful thing when it comes to communications.…
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Digital Marketing Advice
20 April 2024 · 5 min
Top 20 Digital Marketing Agencies in London
Digital marketing is an important part of any business. No matter the industry, or size and scale of a brand, the reach you have…
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Digital Marketing Advice
19 April 2024 · 9 minTop 30 Digital Marketing Agencies in the UK
A successful digital marketing is all about forming connections. The basic aim is to get all those people out there, scrolling on their devices,…
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Digital Marketing Advice
17 April 2024 · 7 minTop 20 London TikTok Agencies to Work with in 2024
TikTok has transcended its initial perception as a mere consumer gimmick to emerge as a pivotal marketing platform, boasting unparalleled reach and engagement. Agencies…
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Digital Marketing Advice
17 April 2024 · 14 min50 TikTok Statistics You Should Know in 2024
Since its launch in 2017, TikTok has not only taken the social media world by storm but changed the way brands could market themselves…
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Digital Marketing Advice
17 April 2024 · 8 minTop 30 TikTok Agencies in the UK
Social Chameleon Best Overall Industry Leader… At number one yep, you guessed it, it’s us. The whole darned package. Okay, so that may seem…
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Digital Marketing Advice
16 April 2024 · 11 min
TikTok Shop: The Guide
Introduction to TikTok Shop and Its Impact on E-commerce For some generations it’s hard to imagine a world before TikTok – not only has…
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Digital Marketing Advice
15 April 2024 · 7 min
Is LinkedIn a Social Media Platform?
Link up on LinkedIn: the Unique Networking Platform for Professionals Whether you work in a bank or a coffee shop you’re likely to both…
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Digital Marketing Advice
13 April 2024 · 8 minHow to Become a TikTok Influencer
Becoming a TikTok influencer requires a special combination of trend-setting, drive, and finding your niche. In order to succeed on this unique and dynamic…
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Digital Marketing Advice
11 April 2024 · 6 minTikTok Search: Everything You Need to Know
With more than 1 billion active monthly users, TikTok is the fourth most popular social media platform, behind Instagram with 2 billion users, YouTube…
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Digital Marketing Advice
11 April 2024 · 11 minSocial Media: Facts, Figures & Forecasts
The evolution of social media has been one of the most life-changing developments since the turn of the new millennium. Fuelled by society’s urge…
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Digital Marketing Advice
10 April 2024 · 8 minInfluencer vs Creator – What’s the Difference?
Social media has opened up a huge range of opportunities for people to share aspects of their lives in a number of ways, with…
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Digital Marketing Advice
8 April 2024 · 8 minHow to Find Influencers to Promote Your Product
Influencer marketing involves collaborating with established social media influencers to promote your brand, products, and services to reach relevant audiences on a grand scale. …
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Digital Marketing Advice
5 April 2024 · 8 min
Is YouTube a Social Media Platform?
YouTube reaches the grand old age of 20 in 2025, which would make it Gen Z in human terms, but very much a veteran…
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Digital Marketing Advice
30 March 2024 · 6 min
Influencer Marketing Costs – What’s it Worth?
In today’s landscape, influencer marketing is one of the most powerful tools within an organisation’s marketing arsenal, providing a trusted voice that bridges the…
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Digital Marketing Advice
22 March 2024 · 8 min
How to become a Social Media Manager
Twenty years ago, the role of social media manager didn’t exist. Yet today it has emerged as one of the most commonplace and, not…
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Digital Marketing Agency
18 March 2024 · 7 min
Is WhatsApp a Social Media Channel?
In the ever-evolving and ever-expanding domain of digital communication, WhatsApp has emerged as a dominant figure - transforming from a straightforward messaging app to…
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Digital Marketing Agency
15 March 2024 · 7 minTop 25 Social Media Agencies in London 2024
With 7,636 digital marketing agencies in the UK as of 2023 – the majority of which are based in London – it’s safe to…
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Digital Marketing Agency
1 March 2024 · 5 minWhat does Social Media Optimisation mean?
Social Media Optimisation Social media optimisation (SMO) or search-first social media® refers to the process of applying SEO principles to social media content.…
