Journal
Field notes from the studio — what's shifting in social, paid, influencer, creative and search. Written for operators who have to ship something on Monday.
Digital Marketing Advice
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
New Releases
This week's reading. Fresh pieces from the team on what's actually changing in the work — not the discourse about the work.
How to Make Money From Social Media 2025 (brand edition)
In the ever-evolving realm of social media, brands have more and more ways to engage with their audiences and attract new customers. Yet cutting through the digital noise…
Social Media Ad Formats that Convert in 2025
Media In 2025 Is Changing: Are You Ready For It? The world of Social Media advertising is not the same as it…
How to Make Money From Social Media 2025 (creator edition)
Introduction: The Growth of Creators in 2025 As well as being a tool to share information, ideas, products and experiences, social media…
Archives
Everything we have published, searchable and filterable by theme.
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Digital Marketing Advice
18 February 2024 · 6 minWhat Social Media Metrics to Track in 2024
In today’s increasingly digital age, the success of a brand can hinge on its social media strategy. Having a social media presence is no…
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Digital Marketing Advice
31 January 2024 · 13 minBest Independent Social Media Agencies 2024
The emergence of social media not only changed the world as we know it, but forced marketing agencies to create a whole new playbook…
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Digital Marketing Advice
8 November 2023 · 5 minHow to Send Your Social Media Engagement through the Roof
Social media is a powerful tool, allowing brands and creators to connect with relevant audiences, boost brand recognition and promote meaningful interaction. However, with…
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Digital Marketing Advice
8 November 2023 · 4 min
How to Market to Gen Z
In recent years, the emergence of Gen Z as a potential customer-base has caused a stir in the marketing sector. With their strong opinions,…
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Digital Marketing Advice
30 May 2023 · 4 minSocial Media Marketing vs Traditional Marketing: Why Social Media over Traditional Marketing?
Introduction to Social Media vs Traditional Marketing Understanding the Key Differences and Benefits In our digital age, businesses face the task of navigating two…
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Digital Marketing Advice
30 May 2023 · 5 minWhich Social Media Marketing Platform is Best for My Business?
Navigating the ever-expanding world of social media platforms can be an overwhelming endeavour for businesses, particularly when it comes to marketing. This article aims…
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Digital Marketing Advice
30 May 2023 · 5 minMarketing an E-Commerce Business: A Comprehensive Guide
What is an E-Commerce Business, and Why is Marketing Crucial to Support Business Growth? An e-commerce business, short for electronic commerce, refers to the…
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Digital Marketing Advice
15 March 2023 · 9 minThe Future of SEO
As industries become increasingly competitive, and available search sources diversify, it's becoming even more difficult for businesses to cut through the digital noise. This…
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Content Marketing
3 March 2023 · 5 minThe Power of Words in Marketing: Being Adaptive vs. Censored?
In celebration of World Book Day yesterday, we thought it was fitting to dedicate a blog to the power of words. Words are at…
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Digital Marketing Agency
21 February 2023 · 4 minMeta Verified: Is Paid Subscription the Future of Social Media?
Breaking news! You can officially become blue tick verified on Facebook and Instagram, for ¢11.99 (web) or ¢14.99 (iOS) per month. Yep, you heard…
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Digital Marketing Agency
16 February 2023 · 4 min2023: The Age of the De-Influencer?
Many perceive the 21st century as the age of the influencer. And they wouldn’t be wrong; over the last decade, YouTube hauls (who else…
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Digital Marketing Advice
13 February 2023 · 6 minAre Paid Ads Necessary to Grow Socials in 2023?
Are paid ads the be-all and end-all? There was a time when significant social media growth seemed near impossible without the 'gentle' nudge of…
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Digital Marketing Agency
2 February 2023 · 5 minWhat is Search First Social Media Marketing?
'Search first' is one of the latest buzzwords in the social media marketing sphere. Gone are the days when Google was top dog –…
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Digital Marketing Agency
2 February 2023 · 6 minThird-Party Cookie Crackdown – What Does It Mean for Marketers?
Have you heard of the 'cookiepocolypse'? We promise it isn't a world-ending tragedy… although some marketers may believe so! If you're a standard browser,…
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Digital Marketing Advice
31 January 2023 · 6 minThe Need for Pro Bono Work in This Day and Age
As we embark upon a new year, it can be cathartic to take a step back and reflect upon the year before, and all we learnt, shared and experienced. In 2023, it wouldn't be surprising if, in fact, you spend significant time reminiscing on the last few years – we've all certainly been through the wringer!
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Digital Marketing Advice
30 January 2023 · 5 minHow Can ChatGPT Help to Grow My Social Media Accounts?
Many claim that "AI is taking over the world." And in many ways, it is; the AI market size is predicted to grow 120% year by year, and is already dominating the vast majority of industries - with 83% of companies claiming that AI is a top priority in their 2023 strategy. This trending technological development is both exciting and controversial. But don't fret; robots aren't necessarily "taking all our jobs" - on the contrary, in today's article, we'll discuss how robots can help save your jobs, or at the very least, save you significant hassle. Are you interested? Keep reading to find out how!
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Content Marketing
24 January 2023 · 5 min
Is 2023 the Year to Rebrand My Business?
Is 2023 the time for a "New Year, New You"? People typically perceive the new year as the ideal time for a fresh start – whether it's a revamped image, Dry January, or actually sticking to your New Year's resolutions this time around. And businesses are no different, particularly as the '2023 Trends' blog posts begin rolling in. Each year brings a fresh perspective on the dos and don'ts for your industry, and everyone wants to keep ahead of the curve. What's more, it's only natural to set new goals for your business as we wave farewell to last year and see in the new with high hopes and a raised glass (or two!).
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Digital Marketing Agency
5 January 2023 · 5 minSocial Chameleon: Feeling ’22
It’s safe to say – it’s been quite the year! Most people tend to feel torn between feeling like the year has flown by, and looking back with bewilderment at how much actually happened in 365 days! So, inspired by the 2022 montage reels that are dominating our feeds at the moment, we thought we’d take a little trip down memory lane ourselves. 2022 has been a year of exciting changes – all of which we’ve adapted to, in true Chameleon fashion – and exponential growth for our agency.
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Digital Marketing Agency
16 December 2022 · 6 minHow to Enhance your Engagement Using SEO on Tiktok
If you haven't heard of Tiktok, you may well have been living under a rock for the last few years! What began as a platform perceived to be exclusively for Gen Z has since become a core part of most businesses' marketing strategies. Why?
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Digital Marketing Advice
9 December 2022 · 5 min10 Tips for Christmas Social Media Marketing
The festive season is upon us! And during this prime time for socialising, you mustn't let your social media slip. On the contrary, you should be capitalising on the marketing opportunities that the Christmas period has to offer! And if you're already snowed under with your spending this month (aren't we all!), don't worry - we've put together 10 tips for implementing an entirely organic social media strategy this Christmas. So, let's rev up the sleigh engine and get started!
